About Us

About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

My Watchlist
Indicators
Cabling Market Index
Markets
Stocks
ETFs
Tools
Markets:
Overview
News
Currencies
International
Treasuries

CORRECTING and REPLACING World’s Leading Customer Data Platform Adobe Real-Time CDP Debuts Industry-First Innovations

By: via Business Wire
  • Adobe Real-Time Customer Data Platform – used by leading brands including Chipotle, Major League Baseball, ServiceNow, Thermo Fisher Scientific and U.S. Bank – now delivers over 600 billion predictive insights each year based on real-time customer profiles, powering personalization across industries
  • New product innovations empower brands to drive experience-led growth through precise personalization, with solutions addressing pain points in sectors such as healthcare and high tech
  • Adobe now processes over 30 trillion audience segment evaluations every day across brands using Real-Time CDP, testing content and message variations to boost conversion and retain customers

Please replace the release dated March 21, 2023, with the following corrected version due to multiple revisions.

The updated release reads:

WORLD’S LEADING CUSTOMER DATA PLATFORM ADOBE REAL-TIME CDP DEBUTS INDUSTRY-FIRST INNOVATIONS

  • Adobe Real-Time Customer Data Platform – used by leading brands including Chipotle, Major League Baseball, ServiceNow, Thermo Fisher Scientific and U.S. Bank – now delivers over 600 billion predictive insights each year based on real-time customer profiles, powering personalization across industries
  • New product innovations empower brands to drive experience-led growth through precise personalization, with solutions addressing pain points in sectors such as healthcare and high tech
  • Adobe now processes over 30 trillion audience segment evaluations every day across brands using Real-Time CDP, testing content and message variations to boost conversion and retain customers

Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced new innovations in Adobe Real-Time Customer Data Platform (Real-Time CDP), which now delivers over 600 billion predictive insights annually based on real-time customer profiles. Designed to drive experience-led growth, Adobe’s latest innovations enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalization using online shopping behaviors.

Powered by Adobe Experience Platform, Adobe Real-Time CDP insights enable teams to directly engage customers at key moments in their journeys. Adobe Real-Time CDP helps businesses make better use of their data, delivering a unified view of customer experiences and critical insights that power one-to-one personalization at scale. Adobe Experience Platform’s robust ecosystem of over 450 partner integrations and Adobe Real-Time CDP’s connectors enable data collection, enrichment and distribution of data across multiple sources at incredible speed and scale.

“Adobe Experience Cloud applications, from Adobe Real-Time CDP to Adobe Journey Optimizer and Customer Journey Analytics, work together to help brands drive the next phase of their digital transformation, which will be anchored in wide-scale personalization,” said Anjul Bhambhri, senior vice president, Adobe Experience Cloud platform engineering at Adobe. “In a hyper-competitive economic climate, where consumers now re-evaluate the products and services they buy each day, a brand’s key long-term growth driver is the ability to show people you accurately understand their current needs.”

Adobe Real-Time CDP has become the customer experience engine of choice for leading brands across numerous industries, most recently selected by Chipotle, The Dow Chemical Company, Novo Nordisk, Petco, Qualcomm, Thermo Fisher Scientific, Truist Financial and U.S. Bank. Additionally, Meta has selected Adobe to improve Facebook Ad Targeting and Analysis, because Real-Time CDP allows Meta to use first-party data in a privacy-compliant way to strengthen customer personalization. These brands join leaders and longtime users of Adobe Real-Time CDP including Coles, Dick’s Sporting Goods, FC Bayern, Major League Baseball, Panera Bread, Real Madrid, ServiceNow, Signet Jewelers, Suncorp, T. Rowe Price and TSB Bank.

Brands are using Adobe Real-Time CDP to generate customer profiles that update in real time as interactions happen across online and offline channels. Aggregated across multiple brands, Adobe Real-Time CDP is processing over 30 trillion audience segment evaluations every day, activating personalized campaigns across channels to drive growth.

New Innovations in Adobe Real-Time CDP

To help brands unlock additional value, Adobe Real-Time CDP is introducing new innovations that accelerate personalization at scale and drive experience-led growth:

  • Audience and Journey Creation: Adobe Real-Time CDP will leverage Adobe’s new Sensei GenAI services in Adobe Experience Cloud to automatically generate multiple variations of rich audience segments, providing incredible precision for personalization campaigns delivered to millions of customers. Using Adobe Journey Optimizer, brands will be able to simulate customer experiences as they happen across online and offline channels, obtaining real-time insights on next-best offers and touchpoints for customers.
  • Generative Playbooks: To accelerate value realization, Adobe is introducing Generative Playbooks, offering marketers use case templates that will help with brainstorming and ideating customer journeys. Built with Adobe Sensei GenAI, Generative Playbooks will leverage Adobe’s deep expertise, proprietary data and experience across various industries. Marketers will be able to use conversation-based AI to simulate customer journeys, author new use cases, and request suggestions for better customer use case alternatives based on marketing goals – all driving superior and more meaningful results.
  • Prospecting, Enriching and Activating with Partners: To solve for the prospecting challenges marketers face in a cookieless future, Adobe is announcing new product enhancements and partner integrations for Real-Time CDP. New enhancements enable first-party enrichment with partners such as Merkle and Epsilon, while new integrations with Amazon Ads and TikTok provide opportunities to reach customers through an expanded set of channels – including short-form video. A new integration with LiveRamp enables activations in connected TV and audio. With 60% of all experience personalization currently depending on third-party cookies, these native integrations will help brands uncover new audiences.
  • Enhancing B2B account-based marketing: Brands selling directly to other brands face unique challenges, including long sales cycles and complex buying journeys. Rather than targeting individuals, B2B brands must understand and engage full account teams. New capabilities in Adobe Real-Time CDP will allow B2B brands to connect with unknown prospects at known accounts. Tapping into insights across Marketo Engage and third-party platforms such as LinkedIn, brands can intelligently engage new contacts to drive cross-sell opportunities within teams.
  • Leveraging e-commerce for richer personalization: As e-commerce is exploding, integrations between Adobe Real-Time CDP and Adobe Commerce will enable brands to maximize e-commerce activity. Brands can use insights into online shopping behaviors to improve personalization. For instance, sectors such as retail and consumer goods can use analyses of website purchasing habits to target content on different channels. Additionally, brands can use customer preferences stored in Real-Time CDP to enhance online shopping experiences and personalize promotional offers.
  • Managing consumer data responsibly: Adobe Real-Time CDP builds each new capability with privacy in mind, ensuring appropriate governance of every step from data ingestion to activation. Now generally available, Adobe’s Privacy and Security Shield enables brands in regulated industries to deliver personalized experiences while managing the customer data lifecycle and maintaining the highest level of data security and compliance. Healthcare Shield specifically supports HIPAA-ready use cases, allowing healthcare brands to surface real-time insights and support new ways to improve patient experiences.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

Contacts

More News

View More
3 Overlooked Value Stocks Set to Surge as Rates Drop
Via MarketBeat
Topics Artificial Intelligence Economy
Tickers CAVA CMG LULU UPS
Hims & Hers Stock Pushes to Highs on Healthcare Rate Cut Frenzy
Via MarketBeat
Topics Economy
Tickers HIMS
After the Fed's Rate Cut, PNC Could See a Mortgage Refinance Boom
Via MarketBeat
Topics Economy
Tickers PNC
AIRO Group's Pullback: An Undervalued Growth Opportunity?
Via MarketBeat
Topics Supply Chain
Tickers AIRO
Caterpillar Stock Hits All-Time High—Is There More Room to Run?
Via MarketBeat
Topics Artificial Intelligence Economy World Trade
Tickers CAT
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.