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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
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  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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TechTarget Announces First Annual Partner Marketing Visionaries Summit on March 29-30, 2023

By: via Business Wire

Virtual event is the latest offering within TechTarget’s ongoing programming that provides dedicated resources, support and intelligence to the Partner Marketing community

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services today announced the first annual Partner Marketing Visionaries™ Summit, a 2-day virtual event taking place March 29-30. Featuring a speaker lineup of industry experts and 30+ Partner Marketing executives from a combination of household names like Microsoft, HPE, Oracle & AWS and more specialized innovators such as Splunk, Pure Storage and NVIDIA, this summit will deliver much needed peer-to-peer advice that Partner Marketing teams around the world can immediately leverage to accelerate their own go-to-market progress.

To meet the needs of customers in search of new solutions, strategic partnerships and partner ecosystems are experiencing rapid growth. Furthermore, according to Demand Gen Report, 96% of B2B leaders expect an increase revenue this year, directly attributable to their partner ecosystem activities. And as can be expected in such a fast-evolving, complex environment, the Partner community hungers for better access to new insights, sharing of market trends and best practices alike that leaders and practitioners can put into use to improve their outcomes achieved with and through their own partners.

“Technology organizations recognize the role strategic partnerships play in the growth of their business and the innovation they foster through joint technologies, solutions and services. As a result, the partner ecosystem is becoming increasingly competitive and complex, so Partner Marketing teams must continuously adapt and be nimble,” said Michael Latchford, Vice President, Strategic Alliances & Partner Marketing Services, TechTarget. “This event, alongside the services we bring to bear in the market, is designed to provide Partner teams across the globe with insights, learnings and tactics to point the way towards new levels of success.”

The event is the latest effort that TechTarget is making to itself provide more resources, intelligence and solutions that help the Partner Marketing community drive profitable growth. Over the past 3 years, the Company has launched:

  • TechTarget Partner Marketing Services Group - As the largest internet publisher of decision support content for buyers, TechTarget has unique market proximity that fuels unmatched experience, scope and scale for the most important partner programs. The Partner Marketing Services Group addresses the evolving requirements of the Partner Marketing and Sales community with a robust portfolio of services—from primary research to custom content, to sophisticated data products, demand generation and omni-channel execution capabilities.
  • TechTarget Partner Marketing Visionaries Community - A leadership- and practitioner-focused community created to further enable the success of its participants, their programs and their companies.
  • TechTarget Partner Marketing Visionaries Webinar series – Quarterly series with a first-hand look at how senior marketing executives are successfully forging ahead in an environment of changing technology buying patterns, purchase research methods, and buyer engagement preferences.

“Given macro-economic conditions, the importance of effective strategic partnerships is at an all-time high,” said Steven Niemiec, Chief Operating Officer, TechTarget. “For technology companies to stay competitive and accelerate customer-focused innovation faster today, they must have a clear vision for growing their partner ecosystems. TechTarget is providing essential help and information that will enable them to do this.”

For more information on Partner Marketing Visionaries Summit, please click here.

About TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, New York, Paris, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and Partner Marketing Visionaries is a trademark of TechTarget. All other trademarks are the property of their respective owners.

Contacts

Media Inquiries

Garrett Mann

Sr. Director of Corporate Communications

TechTarget, Inc.

617-431-9371

gmann@techtarget.com

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