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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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LiveRamp and DG Media Network Unlock Access to Millions of Rural Consumers for CPG Advertisers

By: via Business Wire

LiveRamp’s Data Collaboration Platform helps Dollar General make nearly 100% of customers reachable across channels for improved iROAS and better customer experience

LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced the results of a campaign with DG Media Network (DGMN) to close the digital gap between CPG brands and rural communities. By advancing its data collaboration capabilities through LiveRamp, DGMN can improve customer experiences by connecting rural customer journeys in-store and online, strengthen partnerships with advertisers with enhanced analytics and measurement, and improve ROI of advertising spend. Read the full case study at: Dollar General's Media Network Enables CPG's and Suppliers to Connect with Communities in Rural America.

LiveRamp’s Data Collaboration platform resolves Dollar General customers’ online and offline identities for a deeper understanding of hard-to-reach audiences across populations and geographies, while providing Dollar General with the interoperability needed to collaborate with strategic brand and technology partners. This allows DGMN to better serve CPGs with products in Dollar General’s more than 19,000 stores with a more robust and dynamic view of customers from exposure to purchase. As a result of LiveRamp and DGMN’s partnership, advertisers have benefitted from the ability to:

  • Reach nearly 100% of Dollar General’s customers, accounting for two billion annual transactions, enabling advertisers to build awareness and drive purchase consideration online and in-store
  • Improve analytics and measurement for CPG brands and their agencies with closed-loop reporting, self-service measurement of sales attribution and incremental lift, and audience building from Dollar General’s extensive and unduplicated customer base
  • Access real-time customer data in 47 states to gain insight into more than two billion transactions annually
  • Engage in privacy-centric data collaboration with more than 50 additional companies for improved incremental return on advertising spend (iROAS), including brands from Dollar General CPG partners Unilever®, PepsiCo® and Hershey®, among others

Many digital media platforms focus on delivering high-volume efficiency strategies that focus on audiences in densely populated markets, leaving an outreach gap to customers who aren’t as easily accessible. With 46 million Americans living in remote places where internet access is scattered, brands and retailers are challenged in providing rural consumers with an omnichannel customer experience. By enhancing its platform, DGMN helps brands strengthen their relationships with these individuals to foster more meaningful engagements.

“Brands want to engage with the customer and provide tailored, personalized recommendations, from cereal to personal care essentials,” said Chad Fox, Dollar General’s Vice President, Chief Marketing Officer. “We now have a sophisticated platform that enables us to serve our communities in a personalized way.”

LiveRamp’s platform connects Dollar General’s technology partners, brands and customers in a privacy-conscious way so they can collaborate responsibly with data. By leveraging an expanding network of partners, Dollar General has the tools needed to operate DGMN more effectively, driving brand business value and brand loyalty.

Vihan Sharma, LiveRamp’s EVP of Global Revenue, added, “LiveRamp’s commitment to flexible collaboration, wherever data may live, was an ideal match for Dollar General’s vision to create access to an entirely new subset of individuals. Together, we’ve been able to transform customer experiences for more individuals by delivering the rich, granular insights partners crave from their partners. DGMN is a true testament to retail media innovation and the flywheel effect of data collaboration.”

LiveRamp and DGMN’s case study may be found here. Visit our website to learn more about LiveRamp’s data collaboration offerings.

About LiveRamp

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California with offices worldwide. Learn more at www.liveramp.com.

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