About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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LiveWorld Doubles Digital Agency Revenue, Receives Industry Recognition

Company grows agency services revenue and wins three industry awards

LiveWorld, Inc. (OTC Markets: LVWD), a full-service digital agency with deep expertise in social, creative, and compliance for pharma, healthcare, and other industries today announced that its agency services revenues have more than doubled over the last two years and has received industry recognition with three new creative and social media awards. The agency has seen a significant increase in its client base, current client growth, and expanding agency service revenue, proving that its unique approach is working.

LiveWorld's winning methodology has been recognized and awarded by the industry, with recent awards and recognition for its outstanding client work.

  1. Nutricia Real Foods Blend, which implemented a social-first strategy targeting both patients and healthcare professionals, won the 2023 PM360 Pharma Choice Award in the social media category. Award Link



  2. The Mount Sinai Navigating Dementia social community, which was developed and moderated by LiveWorld, won the 2022 PR Daily's Social Media & Digital Award for best Digital Customer Engagement. Award Link



  3. Rite Aid's social engagement program running across seven social channels, built by LiveWorld using dedicated social media agents, won the 2022 PR News Digital & Social Media Award for Cross-Platform Marketing. Award Link

“This recognition is testament to LiveWorld's expertise in developing innovative digital and social media programs which meet the needs of our clients, including compliance,” says Peter Friedman, Chairman and CEO, LiveWorld. “This is essential for pharma and healthcare marketers to break through the noise and engage their target audience.” The healthcare marketing industry recognizes and awards work that combines a winning combination of social, creative, and compliance.

The company had compounded annual growth in its agency services revenue of approximately 112% over the last two years and is expanding its staff to support the growth.

In an economy that continues to be plagued with recession fears, employee layoffs, and dramatic changes to marketing channels, digital agencies with winning methodologies can thrive by bringing effective solutions to clients. LiveWorld is a leading example of such an agency, providing healthcare, pharma, and other industry marketing professionals with the deep expertise they need to succeed in an ever-changing digital landscape.

About LiveWorld

LiveWorld is a full-service digital agency with deep social, creative, and compliance expertise that help companies spark emotional connections, build stronger customer relationships, and drive behavior change. We live at the intersection of bold creative rooted in strategy that inspires, moderation that activates human interactions, and technology that enriches and scales customer experiences.

With over 26 years of making connections, our integrated team leverages our social media DNA to deliver emotion driven behavior change through digital campaigns with a human touch. LiveWorld clients include the number one brands in pharmaceuticals, healthcare, and financial-travel services. LiveWorld is headquartered in Campbell, California, with an additional office in New York City. Learn more at www.liveworld.com and @LiveWorld.

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