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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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The RealReal Leverages Salesforce Technology to Create Seamless, High End Secondhand Selling Experiences

By: via Business Wire

With Salesforce, a leader in luxury resale has created an unparalleled, personalized experience for over 31 million members

Salesforce (NYSE: CRM), the global leader in CRM, today announced that The RealReal, Inc. (NASDAQ: REAL) — a leading online marketplace for resale luxury goods — has optimized and streamlined the overall consignor and shopper journey with Salesforce, creating a fully-personalized, intuitive digital selling and shopping experience.

Founded in 2011, The RealReal has experienced explosive growth, opening 13 brick-and-mortar locations, growing its customer base to more than 31 million members, and adding 20,000 items to its site daily. The brand set out to revolutionize how people engage with resale — making it easier and more accessible than ever to buy and sell secondhand luxury — and has been able to double-down on its mission with Salesforce’s help.

“The resale landscape is always shifting, and the way people engage with consignment has changed dramatically even in just the past few years,” explains Orr Shakked, Chief Marketing Officer, The RealReal. “We know that to expand the resale marketplace we have to make the process of selling as frictionless as possible, and we’ve set out to make the selling experience easier. With the help of Salesforce’s suite of capabilities, we’ve been able to truly customize the seller experience by curating a more personal and integrated service. This is a tough challenge and we are pleased to work with a global CRM leader that can provide us with the right set of tools to achieve this vision.”

Salesforce’s technology is also behind its new RealService model, which The RealReal announced yesterday. RealService uses Sales Cloud and Marketing Cloud to ensure all of its customer experiences are hyper-personalized, approachable, and full of options for how they connect with the brand:

  • Sales Cloud helps The RealReal use its data to tailor every customer interaction for both buyers and sellers. It offers The RealReal a full view of a buyer's purchase history, as well as their bookmarked items to help better anticipate customer needs and personalize every experience. With Salesforce, The RealReal is now also able to create a 360-degree experience and meet the seller where they are by scheduling virtual appointments at home or in-person at any of its retail locations.
  • Marketing Cloud allows The RealReal to use real-time data to build personalized customer journeys and enhance account engagement from one platform across channels, such as email and social media.

With Salesforce, The RealReal has been able to successfully streamline its digital operations and improve the overall selling and shopping experience for its customers.

“Since day one, The RealReal has been a trailblazer in creating a luxury experience for their growing community of buyers and sellers,” said Sarah Franklin, CMO, Salesforce. “Salesforce is empowering The RealReal with the data, automation, and AI needed to streamline internal processes while putting their customers at the heart of everything they do.”

More information:

  • Read more Salesforce customer success stories here.
  • For more information about The RealReal, please visit www.therealreal.com.

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

About The RealReal

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 31 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service.

With the help of Salesforce’s suite of capabilities, we’ve been able to truly customize the seller experience by curating a more personal and integrated service.

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