To contact Cabling Installation & Maintenance:

About Cabling Installation & Maintenance:

Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Best Fiends Aims to ‘CRUSH’ its Mobile Gaming Competition with Launch of New Campaign

From the minds of the top mobile gaming leaders in the world comes a daring campaign featuring mischievous Best Fiends characters encouraging fans to “meet their new crush” when it comes to online puzzle games

Best Fiends®, the mobile gaming sensation that has taken the world by storm, is taking aim at its biggest competitor with a national campaign encouraging fans to break up with their old sugar habits and meet their new crush.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230309005506/en/

Developed by Playtika’s studio Seriously, Best Fiends quickly became one of the most popular mobile games in the world with over one million daily active users. With its unique and exciting gameplay, Best Fiends offers an innovative twist on classic match-3 puzzle games, and features stunning graphics, and an exciting storyline.

As one of the most popular casual games in the world–and growing, Best Fiends offers a fresh and engaging experience that is sure to capture the hearts of players everywhere. Since its creation by world-renowned former Rovio executives in 2014, the game has accumulated 96 million downloads worldwide and introduced over 7,000 levels for users to collect all the Best Fiends, level them up, discover their special powers and battle the Slugs of Mount Boom, and now it's time to crush the competition to rise to the top of puzzle gaming space.

Launching today, the national campaign includes three 0:30 videos starring the mischief-loving Fiends – Temper, Jojo, Gordon, Howie, and more – in a series of hijinks:

  • Cheating: A confident sugar daddy walks into the bedroom to find his special someone hiding something under the covers…her love of Best Fiends!
  • Doctor: A patient is scolded for eating too much candy and instructed to go sugar-free…but is that a real dentist?
  • Break-Up: A man uses the age-old excuse, “It’s not you, it’s me,” to cut ties with his sweetie.

Laura Keren, VP of Marketing at Playtika, said:

“We strive for creative excellence in our campaigns for all of our games at Playtika, but especially Best Fiends being the rising star that it is. We know Best Fiends is a challenger in the puzzle game category, and we’re embracing that. We’re proud to be the industry’s bold underdog and strategically take on the competition through our one-of-a-kind brand challenger campaign. It's time for everybody to ‘Meet Their New Crush’ and play Best Fiends.”

The videos were filmed earlier this year and developed by the creative team at Playtika.

Roee Azulay, General Manager of Best Fiends said:

“We all know what it’s like to choose the wrong kid to crush on in school, they intrigue you with their sweet and sugar-y promises, but ultimately lead to heartbreak when they don’t live up to expectations. That’s why we’re encouraging everyone to ditch your old sugar habits and meet your NEW crush in 2023 – our own little Best Fiends, who unexpectedly win our true love when you nurture them, and get to know their unique personalities and thirst for adventure.”

Ready to meet your new crush? Here are just a few of the Best Fiends whose YouTube channel has more than 850,000 subscribers:

  • Temper: The heroic green-masked leader of the Fiends and arch-nemesis of the Slug King.
  • Jojo: A caring butterfly with black and red wings…but watch out for when they change color!
  • Gordon: A strong, stubborn – and poetic! – scorpion who can be found wearing a black beanie and carrying his quill pen.
  • Howie: The magic wand-wielding green lizard with a British accent.

Best Fiends is available to download for free on the App Store and Google Play at https://download.bestfiends.com/.

About Playtika

Playtika (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has employees across offices worldwide.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.