About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Liberty Home Mortgage Selects Total Expert to Increase Lead Conversion Rate and Drive Marketing Efficiency

Liberty Home Mortgage, a growing mortgage lender with loan officers across the country, has partnered with Total Expert to accelerate deal flow, drive efficient marketing activities, and create comprehensive customer profiles to inform hyper-personalized messaging and products. Liberty Home Mortgage joins a growing list of institutions tapping the power of Total Expert, the platform that drove nearly 40% of all U.S. home loan transactions in 2022.

Liberty Home Mortgage helps customers obtain the best loan possible for their individual financial goals. As the housing industry addresses fluctuating rates, inventory, and uncertainty, Liberty Home Mortgage was looking for tools to empower its loan officers to quickly identify leads and increase conversion into loan applications and funded loans.

Before selecting Total Expert, Liberty Home Mortgage leveraged simple customer journeys, but they lacked the data-driven insights that allowed loan officers to swiftly reach out with the right messaging and products. With Total Expert’s Customer Intelligence, Liberty Home Mortgage will leverage customer data to identify growth and cross-selling opportunities and deploy custom, compliant marketing materials to create an impact with every interaction across every channel.

“It’s becoming increasingly difficult to capture leads in today’s housing market. Our team needed a tool that made marketing and communications easier for our loan officers so they could spend more time educating customers and building trusted relationships,” said Ian Shirey, operations manager at Liberty Home Mortgage. “Our loan officers are excited to ramp up their digital presence with a library of compliant marketing materials available at their fingertips and have access to the data and insights needed to build deeper customer relationships.”

Customer Intelligence monitors customer databases to provide Liberty Home Mortgage with customer behavior and intent data, like when a customer lists their home on the market or reaches a specific equity threshold, to identify and nurture leads that would have otherwise been missed. In just three months, Customer Intelligence paired with automated journeys surfaced 284,000 opportunities and facilitated $2.3B in loan applications.

“Today’s modern lenders know the imperative to leverage data and intelligence in order to drive deal flow and enable customer-facing teams,” said Joe Welu, founder and CEO of Total Expert. “We can’t wait to help Liberty Home Mortgage deliver fast results for loan officers with the powerful combination of Customer Intelligence and automated Journeys.”

For more information about Total Expert, visit totalexpert.com.

About Total Expert

Total Expert is the purpose-built CRM and customer engagement platform trusted by more than 175 financial enterprises. The platform unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone. Total Expert turns customer insights into actions to increase loyalty and drive growth for banks, lenders, credit unions, and insurance companies, and is now available to purchase through the AWS Marketplace and Salesforce AppExchange. For conversations between modern banks and lenders on leadership and innovation, listen to the Expert Insights podcast hosted by Founder and CEO Joe Welu. For more information, visit totalexpert.com.

About Liberty Home Mortgage

Liberty Home Mortgage Corporation is a direct mortgage lender in Cleveland, Ohio that focuses on a very simple goal - to lead the industry in customer satisfaction and to set a new standard by which all mortgage lenders operate.

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