About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Toro Debuts New Broadcast TV Commercial

America’s leading outdoor power equipment brand showcases century-long legacy and commitment to innovation

A menacing bull. Cutting-edge equipment. World-famous landscapes. There’s so much to capture viewers’ attention in Toro’s action-packed, 30-second TV spot, airing this spring. Aptly titled “Lead the Charge,” the national commercial conveys Toro’s long-standing commitment to excellence in innovation.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230425005167/en/

Toro is trusted to take care of some of the most exquisite and famous landscapes, sports fields and golf courses around the world. As a leading outdoor power equipment manufacturer, Toro has been innovating since 1914, most recently with battery-powered, smart-connected and autonomous technologies.

“Between the oncoming bull, commanding music and powerful tools and equipment, there’s a distinctly intense, take-charge feel to Toro’s new TV spot,” says Trina Lundblad, marketing communications and operations lead for the Residential and Landscape Contractor (RLC) division of Toro. “This feeling encompasses Toro’s 100-year legacy of continually leading the industry in delivering innovative, reliable solutions for the outdoor environment — and putting the most advanced technology into people’s hands, generation after generation.”

The high-energy TV ad showcases a wide variety of Toro’s most popular products, including the Z Master® zero-turn mower, GrandStand® Revolution commercial battery stand-on mower, Flex-Force Power System® battery-powered cordless lawn tools and more. The commercial also features Toro’s new robotic mower, which will soon be available to customers.

“We’re thrilled to be able to highlight our new autonomous mower in this TV spot,” says Ross Hawley, general manager for RLC. “This battery-powered mower is a culmination of years of research and development and provides state-of-the-art technology and never-before-seen features. It represents the latest in smart-connected technology for homeowners and their yards.

“Investing in transformational technologies has become a top priority for Toro. Our plan is to leverage them across our broad portfolio to accelerate new product development and achieve long-term growth opportunities, strengthening our market leadership position now and into the future.”

In addition, the commercial references Toro’s comprehensive sales and service network. Toro’s certified and authorized nationwide network sets the company apart from competition with its ability to support and service Toro equipment.

“It was exciting to see this commercial take shape, from our initial concept to final production,” says Lundblad. “Our hope is that the ad conveys Toro’s leadership and unwavering passion for bringing new products to the residential yard care category and making a positive impact on people’s lives.”

Toro’s TV spot can also be viewed on Vimeo.

About Toro

With roots dating back to 1914, Toro is a leading worldwide provider of innovative solutions for the outdoor environment, including turf and landscape maintenance, snow management, rental and construction equipment, and irrigation solutions. Through a strong network of distributors, dealers, retailers and rental stores in more than 125 countries, Toro helps customers care for their homes, golf courses, sports fields, public green spaces, commercial properties, construction sites and agricultural operations. To learn more, visit www.toro.com.

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