About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Introducing MarinOne Scripts: Transforming Digital Marketing with Advanced Automation

Leverage the power of Python for streamlined reporting, management, and optimization to boost performance and save time

Marin Software announced today the addition of MarinOne Scripts to the MarinOne performance marketing platform. By seamlessly integrating Python scripting capabilities with the platform, Scripts enhances the existing automation tools in MarinOne, allowing marketers to create customized, data-driven solutions that save time, reduce costs, and optimize campaign performance.

“Automation is often the key advertisers need to unlock performance opportunities, particularly if they are managing large campaigns or working across multiple accounts,” said Chris Lien, Marin Software’s CEO. “MarinOne Scripts is our most powerful automation tool, giving advertisers a quick and easy option to analyze their data and dynamically update their advertising targeting and creative.”

While similar to Google Ads Scripts, MarinOne Scripts isn’t stuck in a publisher silo; MarinOne Scripts can run across the wide range of publishers supported by the MarinOne platform, including Meta, Amazon Ads, and Apple Search Ads. For example, the feature enables advertisers to automatically review and correct URL structures, preventing tracking errors across publishers. Additionally, marketers have used Scripts to optimize ad performance by identifying top-performing creative assets and automatically restructuring campaigns to isolate high and low-performing keywords and creatives.

To streamline the deployment of Scripts, MarinOne includes a library of pre-built scripts that can be adapted to meet the specific challenges facing an advertiser. Recently, marketers have also been using ChatGPT to generate Python scripts tailored to their needs. Even those with limited Python knowledge can use the generative AI from ChatGPT to build MarinOne Scripts.

While Scripts represents the most powerful and customizable automation solution within MarinOne, the platform also offers several no-code options for users who are less technically inclined. MarinOne’s Insights feature automatically scans accounts daily, identifying opportunities to improve performance and reduce costs with just a few clicks. MarinOne Rules allows users to configure if/then automations that can adjust bids, budgets, statuses, and more based on performance and other triggers.

To learn more about MarinOne Scripts and explore all the automation offered by MarinOne, please visit www.marinsoftware.com/lp/scripts.

About Marin Software

Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.