About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

DoubleVerify Expands Marketplace Suite to Include DV’s Brand Safety Floor, Offering Industry-Leading Quality Measurement and Optimization Tools to Platforms

DV Marketplace Suite combines robust pre- and post-bid quality analytics and optimization tools

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability and contextual controls. DV Marketplace Suite builds on DV’s successful platform offering and introduces a new brand safety product, creating a singular point of integration for platforms to leverage DV’s industry-leading quality solutions.

DV Marketplace Suite is a comprehensive quality measurement and analytics solution that can be used by platforms to help maximize revenue and inventory quality. Its combination of pre-bid controls and post-bid insights are invaluable for supply-side and demand-side platforms that are looking to grow business with advertisers and publishers alike. Today’s launch includes widespread availability of DV’s Brand Safety Floor, a solution that aligns with the standards established by the Global Alliance for Responsible Media (GARM). DV’s Brand Safety Floor launched to select customers earlier this year, and has since been adopted by several of the world’s largest platforms. It enables DV customers to seamlessly align monetization policy to the brand safety standards established by GARM.

“DV has serviced global platforms with our best-in-class media quality solutions for years, helping to address critical challenges related to IVT prevention and viewability optimization.” said Steven Woolway, EVP of Business Development at DoubleVerify. “With the launch of DV Marketplace Suite, we are building off this success by creating a holistic solution that addresses the emerging need for brand safety insights that are aligned with industry standards. DV Marketplace Suite is the only solution that holistically addresses pre-bid and post-bid brand safety, fraud, viewability and contextual challenges all through a single integration.”

DV Marketplace Suite is powered by widely-accredited measurement technology that benefits both supply-side and demand-side platforms in the following ways:

  • Fraud Protection: Combined pre-bid avoidance and post-bid measurement gives platforms the most comprehensive fraud protection on the market
  • Viewability Measurement: Empowers platforms to make real-time and long term optimizations for viewability across all of its inventory with thorough insights based on MRC-accredited measurements
  • Brand Safety and Suitability: Helps ensure that brands feel safe with their ad spend with the industry’s first verification solution to align with APB (Advertiser Protection Bureau) and GARM (Global Alliance for Responsible Media) standards, including DV’s Brand Safety Floor and Brand Suitability Tiers
  • Contextual Categories: Enables platforms to leverage DV’s contextual classifications, which are aligned with the IAB’s standard categories, to package premium contextual segments of inventory
  • DSP Integrations: Provides advertising clients with solutions to effectively seek out fraud-free, viewable and brand suitable inventory

“Our partnership with DoubleVerify plays an important role in ensuring high quality inventory in our exchange and empowering our customers to create and deploy comprehensive brand safety, viewability and fraud controls across campaigns,” said Jay Baum, Chief Data Partnerships Officer, Tremor International. “We are excited to maximize DV Marketplace Suite solutions to elevate our offerings and limit inventory waste.”

At launch, platforms using DV Marketplace Suite include Teads, PulsePoint, AdTheorent, Undertone, A Perion Company, among others.

To learn more about DV Marketplace Suite and DV’s efforts to help platforms maximize efficiency and media quality, benefiting both buy-side and sell-side, visit https://doubleverify.com/marketplaces/.

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.