About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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ZoomInfo to Speak at Forrester B2B Summit in Austin

Customers Will Share How ZoomInfo Helped Them Achieve Faster Success with an Efficient Go-To-Market Motion

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, will present multiple case studies from customers and host thought leadership sessions at the Forrester B2B Summit.

The Forrester B2B Summit is the go-to event that professionals trust to deliver the information and insight they need to make bolder, smarter decisions and is being held in-person June 5–7 in Austin, Texas as well as virtually.

ZoomInfo will share its expertise and provide valuable insights with five engaging sessions led by Founder and CEO Henry Schuck and CMO Bryan Law and customers Blue Ocean, Sendoso, and Smartsheet. The sessions will focus on how ZoomInfo customers can optimize their go-to-market (GTM) approach to accelerate growth and drive revenue, particularly with ZoomInfo’s MarketingOS solution. Attendees will gain valuable knowledge on topics such as modernizing efficient GTM strategies, demystifying intent data, and turning intent into revenue.

MarketingOS, the newest addition to the ZoomInfo platform, allows marketers to unlock real-time insights enabled by award-winning and real-time intent signals, engage customers through a unified platform, and win faster at scale. Backed by ZoomInfo’s best-in-class data, marketers can identify and prioritize the best accounts and contacts, while mastering cross-channel audience engagement with 1:1 targeting across display, social, email, and chat. Marketers can then automate engagement methods to harmoniously support sellers’ GTM motions through a unified platform.

ZoomInfo’s full event schedule, including VIP events, can be found here. Sessions include:

Monday, June 5

  • 12:25 pm-12:55 pm - ZoomInfo: How ZoomInfo Customers Win Faster with an Efficient GTM
    • Building an efficient GTM motion can drive your success, but how do you do that effectively?
    • Join this panel discussion to hear from ZoomInfo’s Founder and CEO Henry Schuck, alongside Andrew Bennett, CMO at Smartsheet, Kris Rudeegraap, CEO at Sendoso, and Liz Tassey, VP of Marketing at Blue Ocean, on practical ways to optimize your team’s productivity, align sales and marketing goals, consolidate your tech stack, and more.
  • 2:00 pm-2:10 pm - ZoomInfo: Demystify Intent and Turn It Into Revenue
    • Overwhelmed by all the intent data options? Unclear on whose data & perspective to trust?
    • Learn what intent signals perform best and why ZoomInfo was rated #1 in Intent Data. Then find out how companies are turning intent into revenue using generative AI with ZoomInfo CMO, Bryan Law.
  • 2:50 pm-3:20 pm - ZoomInfo: How Sendoso Modernized Their Go to Market
    • A strong GTM motion starts with a strong data foundation. And when the total addressable market possibilities are endless, ZoomInfo’s #1 data and intent foundation was instrumental for Sendoso’s GTM strategy.
    • Join Kris Rudeegraap, Sendoso’s CEO, and Henry Schuck, ZoomInfo’s Founder and CEO, as they share how ZoomInfo unlocked insights into new markets, aligned Sendoso’s sales and marketing teams for engaging customers, and won faster by increasing sales team productivity.

Tuesday June 6

  • 11:50 am-12:20 pm - ZoomInfo: How BlueOcean Modernized Their Go To Market Through GTM Plays
    • Hear from Bryan Law, ZoomInfo CMO, and Liz Tassey, VP of Marketing at BlueOcean, on how they leveraged ZoomInfo to scale their GTM motions as their GTM strategy matured. As they grew, they evolved their strategy from simply leveraging ZoomInfo as a sales tool to using it across marketing & sales to unlock insights, engage customers across channels, and win faster by automating their go to market motions.

Wednesday, June 7

  • 9:40 am-10:10 am - ZoomInfo: How Smartsheet Modernized Their Go To Market
    • Modernizing your GTM motion can mean a lot of different things – for Smartsheet it’s driving enterprise growth, efficiency at scale, and aligning sales and marketing goals. Hear Andrew Bennett, Chief Marketing Officer at Smartsheet, speak with Bryan Law, ZoomInfo CMO, as they talk through how Smartsheet is transforming their go to market and how ZoomInfo is core to their journey.

ZoomInfo will meet with customers, prospects, and media on the Expo floor at Booth #104.

About ZoomInfo

ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 30,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.

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