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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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AppsFlyer Launches Dynamic Query Engine for Its Data Clean Room

By: via Business Wire

The new addition of ChatGPT powered Dynamic Query enables marketers to be self-sufficient, drive efficient decision-making processes and unlock the true potential of their data

AppsFlyer is launching dynamic querying capabilities for its Data Clean Room, enabling marketers and users with or without SQL expertise to effortlessly query data in the AppsFlyer Data Clean Room. The Dynamic Query is powered by OpenAI, and bridges the gap between technical complexities and business insight as it eliminates the need for SQL intermediaries, allowing for faster and easier adoption of Data Clean Rooms and its capabilities as a robust business intelligence (BI) tool.

“With AppsFlyer’s Dynamic Query Engine, we aim to empower marketers and their counterparts by bringing logic to their data and give them a powerful, user-friendly tool to access marketing data,” said Edik Mitelman, GM of Privacy Cloud, AppsFlyer. "By removing the reliance on SQL experts and enabling marketers to query data in a conversational manner, we are eliminating barriers and accelerating the adoption of data clean room technology.”

Leveraging the full potential of a Data Clean Room currently requires the involvement of data engineers, analysts or individuals with SQL expertise, leading to bottlenecks and delays in obtaining crucial business insights. The new AI-based approach to the AppsFlyer Data Clean Room opens up a new era of accessibility and usability for marketing teams, enabling them to query data and ask vital business questions directly, without the need for technical support. This is crucial for marketers in the modern privacy era, as privacy-preserving measurement and ecosystem collaboration through Data Clean Rooms provides the holistic, multi-channel view to measure and optimize marketing activity more effectively and efficiently.

“With AppsFlyer’s Dynamic Query Engine, we were able to filter our DCR output and quickly focus only on the relevant data we need to make the best bottom-line decisions,” said Leif Meyer, User Acquisition Engineer of Hopper.

As ingesting data in BI is no longer a viable solution in the new privacy era, AppsFlyer's Dynamic Query capability brings the BI to the data and enables immediate access to enriched data sets, facilitating faster and better informed decision-making. This supports marketing teams with the ability to measure all aspects of their marketing data and avoid the need to move data and take privacy risks.

"AppsFlyer is one of the first advertising technology vendors to actually integrate a large-language model in their products," said Karsten Weide, Chief Analyst, W Media Research. “This means AppsFlyer's DCR can now be used by marketers that are not SQL experts, simply by using natural language in their queries."

AppsFlyer’s Data Clean Room, the first of many technological implementations within the AppsFlyer Privacy Cloud vision, enables app developers to privately and securely produce insights based on their first-party data, attributed marketing data, in-app events and third-party data in a privacy safe environment. As a result, app developers can accurately calculate and take better-informed actions on their marketing campaigns, thus increasing return on investment while simultaneously preserving customer privacy. This empowers marketing and business growth for both supply and demand and provides private data collaboration and actionable insights that impact the business’s bottom line.

Learn more:

  • Read about the AppsFlyer Data Clean room here.
  • Follow the latest updates on AppsFlyer’s LinkedIn.

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

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