About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Marin Software Expands Offering with Two New Solutions for Performance Marketers

The new offerings, Connect and Ascend, help performance marketers sell more and democratize data across digital advertising channels

Marin Software, a leading provider of digital marketing solutions, is proud to announce the launch of two powerful products, Connect and Ascend. These new products give performance marketers unprecedented insights and AI-powered tools to improve results across performance marketing channels, including paid search, social, app advertising, and retail media. Connect revolutionizes how marketers access, analyze and share their data. Ascend offers a unified approach to allocating spend across channels for optimal performance.

Marin Connect: Align, Understand, and Share All Your Performance Marketing Data

Connect is a game-changing marketing analytics platform that seamlessly unifies performance marketing data from various sources. By consolidating fragmented publisher data with online and offline conversion data, the platform empowers marketers to access data where it is needed and to glean valuable insights into the performance of their campaigns with advanced analytics.

Connect enables users to:

  • Collect: Automatically harmonize data from diverse sources, removing discrepancies and inconsistencies, enabling marketers to work with reliable and accurate data.
  • Analyze: Access real-time performance data through intuitive in-app dashboards, offering a comprehensive view of their marketing efforts plus powerful AI to accelerate data-driven decision-making.
  • Share: Export insights to Excel or Google Sheets, a company's data warehouse, or preferred business intelligence (BI) tools–ensuring seamless integration with existing workflows.

Marin Ascend: AI-Powered Optimization for Maximum Performance

Building on the integrated data from Connect, Ascend introduces advanced AI-powered tools that proactively analyze data to optimize campaign performance across channels to help deliver more sales and maximize the ROI on your marketing investment.

Ascend includes:

  • AI-Powered Forecasting: Make informed decisions about investment levels to achieve campaign objectives with Ascend’s intelligent algorithms that forecast tradeoffs between volume and efficiency across channels and publishers.
  • Budget and Target Management: Automatically manage and optimize campaign budgets and bidding targets based on real-time data. Marketers can maximize revenue while staying within specified budget or efficiency targets.
  • Performance Maximization: Continuously monitor and fine-tune campaign parameters to improve performance, leveraging AI-driven insights to deliver the best possible outcomes for every marketing dollar spent.

A Comprehensive Solution for Enhanced Marketing Strategies

Commenting on the launch of Connect and Ascend, Chris Lien, CEO of Marin Software, said, "We remain laser-focused on solving the problems that performance marketers face as the ecosystem continues to fragment and diversify. With these problems in mind, we’re excited to bring Connect and Ascend to market to help put the power of intelligent data analysis and AI-driven optimization in their hands. Our goal is to provide our clients with a unified ecosystem that simplifies their workflows and supercharges their ability to achieve remarkable results."

The addition of Connect and Ascend solidifies Marin's commitment to empowering marketers with cutting-edge tools to drive success in an increasingly competitive digital landscape. By unifying fragmented data, providing valuable insights, and leveraging AI-driven optimization, marketers can unlock the full potential of their marketing efforts and achieve improved performance.

About Marin Software

Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.