About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Real Chemistry Bolsters Global Communications Capabilities With New Appointments and Reputation Product Offering

Industry leaders Steven Behm and Brian Tjugum join to lead the company’s crisis communications and social impact practices

New Real Reputation product drives data-based approach to reputation measurement and action

Real Chemistry, the leading provider of AI-driven insights and marketing and communications for the healthcare industry, announced today the appointment of two senior hires to lead the company’s practices in crisis communications and corporate reputation and social impact. These additions better position Real Chemistry to stay ahead of the needs of its healthcare clients, who are operating in an increasingly complex regulatory, political and social environment and adapting to ever-changing expectations from diverse stakeholders.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230801230128/en/

Steve Behm: Practice Leader, Crisis Communications and Corporate Reputation (Photo: Business Wire)

Steve Behm: Practice Leader, Crisis Communications and Corporate Reputation (Photo: Business Wire)

The company also announced the launch of Real Reputation, a new reputation analysis product evaluating the reputation drivers that matter most to specific healthcare audiences.

Industry Leaders Join to Lead Crisis Communications and Social Impact Practices

Steven Behm named Practice Leader, Crisis Communications and Corporate Reputation.

Prior to Real Chemistry, Behm led Edelman’s national crisis, risk and reputation practice where he helped companies, nonprofits and governmental agencies with reputation management and counseled them through critical exposure moments. His expertise includes preparedness planning, litigation communication, cyber-security and immediate response communications. Behm’s healthcare experience includes mitigating the reputational impact of a global recall by one of the world’s largest pharmaceutical companies and spearheading a nationwide consumer reeducation campaign to reinforce proper use of an over-the-counter product. Behm, who started at Real Chemistry on Aug. 1, is based in Atlanta and reports to Emily Poe, Group President, Integrated Communications.

Brian Tjugum named Global Practice Leader, Social Impact.

Tjugum has three decades of experience as a global consultant specializing in multi-national advocacy, communications and stakeholder engagement initiatives devoted to improving health outcomes and creating lasting social change. He has directed global campaigns for clients driving action on health equity, including the Bill & Melinda Gates Foundation, Boston Scientific Foundation, the Global Fund to Fight AIDS, TB and Malaria, GSK, Merck, Unicef, Unilever and the World Health Organization. Tjugum, who started his new role on July 24, is based in Real Chemistry’s London office and reports to Lucie Harper, President, Integrated Communications, EMEA.

Real Reputation

Healthcare is unique and demands a custom, audience-centric reputation framework. Real Reputation delivers a stakeholder-focused approach to prioritize reputation drivers among the most important audiences. We tap into online signals, combined with insights from curated healthcare audience panels and real-world data, to measure reputation and develop data-driven strategies for building reputational value. By correlating reputational changes to changes in brand use and brand share, Real Reputation connects the dots between reputation drivers and sales.

“In today’s healthcare environment, our clients are facing unprecedented challenges. From being responsible stewards globally to addressing the industry challenges presented by the Inflation Reduction Act and the upcoming presidential election in the United States, corporate reputation and ESG factors will be critical elements of both short-term decision-making and longer-term strategic planning,” says Poe. “With Steve and Brian joining us, we are adding two of the most trusted voices in the business to provide unparalleled expertise to our clients – building on the work our teams already do in crisis communications and ESG. Additionally, our new product offering, Real Reputation, makes understanding the nuances of specific healthcare audiences and how to build reputational value among them easier. Bringing together this combination of intelligence and expertise will further enable our clients to make better data-driven and more impactful decisions.”

About Real Chemistry

Real Chemistry’s mission is to transform what healthcare is to what it should be by leveraging the industry’s most advanced AI-powered insights, diverse expertise and customer-centric ideas. We help the healthcare industry better understand, reach and engage patients and professionals – while creating healthcare experiences that span diagnosis to adherence – to ensure therapies meet and exceed their potential to impact lives.

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