Modern Luxury Media Launches M/LUX on VIZIO

By: VIZIO Holding Corp via Business Wire

September 12, 2023 at 09:00 AM EDT

The First Streaming Network Focused on Luxury Lifestyle is Now Available on WatchFree+

VIZIO (NYSE: VZIO) has announced that Modern Luxury Media, the nation’s largest luxury media company with 50 distinct publications across America, has launched its first streaming TV offering, M/LUX, which is premiering exclusively on VIZIO’s WatchFree+ service.

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Modern Luxury Media Launches M/LUX on VIZIO (Graphic: Business Wire)

M/LUX features hundreds of hours of premium episodic and on-demand content that showcases luxury lifestyles covering Food + Drink, Home + Design, Art + Culture, Travel + Adventure, and Fashion + Beauty. The streaming library launches exclusively as part of VIZIO's Branded Content Studios offering, which offers brands the opportunity to become part of the programming experience. Advertisers are increasingly connecting with unique audiences across VIZIO’s newly refreshed Home Screen.

The partnership between VIZIO and M/LUX will give premium advertisers across the Modern Luxury Media publishing portfolio an opportunity to expand their reach into millions of VIZIO homes. The companies kicked off the relationship in August with Atlantis Resorts as the presenting sponsor for Global Child The Bahamas: Protecting Paradise, a series that explores the region through the lens of shark dives, coral planting, and shipwrecks.

“M/LUX enables audiences to experience different aspects of luxury lifestyles in their own way, everyday,” said Mike Pallad, President of Modern Luxury Media. “Stories about fashion icons, travel hotspots, classic cars, amazing homes, exciting art, and more. We are proud to work with VIZIO to deliver this new programming to WatchFree+ audiences for the first time.”

“From understanding our audiences through our glass-level data set, we know that our users are looking to find content that transports them to new destinations, flavors, and adventures,” said Katlyn Wilson, Director of Branded Content Sales & Strategy at VIZIO. “We are excited to help Modern Luxury Media, a longtime leader in luxury publishing, launch M/LUX and bring this new content category to life for millions of VIZIO customers.”

VIZIO users can access M/LUX content on the VIZIO WatchFree+ app, with no subscription or downloads needed.

About VIZIO

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

About MODERN LUXURY MEDIA

At Modern Luxury, connection and community define who we are. Reaching a print and digital audience of more than 50 million, we are the nation’s largest luxury media company offering leading brands access to the most affluent audiences in the most prominent cities across the U.S. Through the power of the Modern Luxury Media ecosystem including 80+ brands across 23 markets, we deliver powerful marketing solutions allowing luxury brands to connect with their audiences in the places and ways that matter the most.

For more information, visit modernluxurymedia.com and find us on Instagram or follow us on Twitter.