About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Real Chemistry Appoints Rachi Govil as Chief Client Officer, Integrated Marketing Communications

Real Chemistry, the leading provider of AI-driven insights and marketing and communications for the healthcare industry, today announced that Rachi Govil will join the company as Chief Client Officer, Integrated Marketing Communications (IMC). Govil is a healthcare communications veteran with deep experience serving some of the world’s most trusted companies. In her new role, Govil will design and implement innovative approaches to understand client needs and build and grow teams to exceed them. She will partner with leaders across Real Chemistry to continue to deliver impactful work for the company’s outstanding roster of clients.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230912947713/en/

Rachi Govil (Photo: Business Wire)

Rachi Govil (Photo: Business Wire)

“We never stop in our quest to be the best at what’s next in healthcare, and Rachi is one of the best,” said Emily Poe, Group President and Chief Strategy Officer, IMC, at Real Chemistry. “Rachi brings unparalleled expertise in client service and building teams dedicated to understanding the complexities and opportunities in healthcare communications. Partnering with her to expand and strengthen our teams will be a powerful benefit for our clients.”

Prior to joining Real Chemistry, Govil served as Executive Vice President and Healthcare Practice Lead, North America, at BCW. She is a highly recognized industry leader, having been named one of the PRWeek Women of Distinction in 2023, a member of the PRWeek Health Influencer 30 in 2022, and one of the PR Week 40 Under 40 in 2017.

“I have long admired Real Chemistry for being at the leading edge of healthcare communications and am thrilled to join the best of the best in our industry to deliver modern solutions for clients,” said Govil, Chief Client Officer, IMC. “Real Chemistry was among the first to bring data and analytics into communications and today is leading the charge in using AI to benefit patients and the rest of the healthcare system. Keeping our client service focus in step with the evolving healthcare ecosystem and Real Chemistry’s expanding capabilities is an exciting opportunity.”

About Real Chemistry

Real Chemistry’s mission is to transform what healthcare is to what it should be by leveraging the industry’s most advanced AI-powered insights, diverse expertise and customer-centric ideas. We help the healthcare industry better understand, reach and engage patients and professionals – while creating healthcare experiences that span diagnosis to adherence – to ensure therapies meet and exceed their potential to impact lives.

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