About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Similarweb’s New Tools for Search Marketers Track Brand Opportunities and Threats

Search Tracker monitors the entire search engine results landscape, keeping SEO and PPC teams aligned on where and when to invest

Similarweb is introducing a bundle of two search marketing tools, one focused on organic search engine optimization ranking and the other on fending off competitive threats in in pay per click search, to help its customers execute a more comprehensive and effective search marketing strategy.

Similarweb’s new Search Tracker module consists of two tools – Rank Tracker and Brand Protection – which together support a holistic strategy across both organic and pay per click search marketing. SEO experts from Rank Ranger, which Similarweb acquired in 2022, contributed to the development of the Search Tracker module of Similarweb 3.0.

Search Tracker as a whole monitors the complete SERP landscape to give SEO and PPC teams a single source of truth about where to invest. Each of the Search Tracker tools offers its own benefits:

  • Rank Tracker, a daily keyword tracking tool, helps SEO teams see which keywords are working best for them, where they need to optimize further, and where competitors have an edge they need to counter. With industry-leading competitor and SERP reports, SEO teams will be impressed by the breadth and depth of insights available.
  • Brand Protection, a daily PPC tracking tool, alerts teams to threats like competitors bidding on your brand name or keywords where it is important for you to maintain an advantage. Detecting these threats and responding to them quickly helps PPC regain and maintain control of the traffic that’s rightfully theirs.

Together, these tools help search marketing teams respond to fast-moving opportunities and threats, whether from rapid changes in search algorithms and organic rankings or aggressive competitive moves by PPC rivals.

“Speed is important in search marketing, making daily data updates essential for any digital marketing team,” said Or Offer, CEO of Similarweb. “Our customers tell us that they can counter competitive threats more effectively and take advantage of opportunities before they slip away when they respond quickly, and providing more current data is one of the ways we’re responding to that requirement. In addition, SEO and PPC teams and the tools they use are too often siloed, leading to disjointed strategies. Search Tracker helps bring those teams together around a single source of truth.”

See this blog post for more detail.

About Similarweb

Similarweb powers the data-driven decisions that help businesses win their market by revealing what is happening online. Similarweb provides businesses with the essential digital data & analytics needed to build strategy, optimize customer acquisition and increase monetization. We enable our users to become the first to discover and capture the best business opportunities and to stay alert and react instantly to emerging threats to their business. Similarweb products are easy to use and integrated into users’ workflow, powered by the most advanced technology, and based on the most comprehensive digital data on the planet.

Learn more: Similarweb | Similarweb Digital Data

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Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners. The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.

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