About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Serena Aburahma

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Zeta Global Named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises

Zeta Global (NYSE : ZETA), the AI-Powered Marketing Cloud, today announced it has been named a Leader in the IDC MarketScape: Omni-Channel-Marketing Platforms for B2C Enterprises 2023 Vendor Assessment*. This IDC MarketScape evaluates 14 vendors in the omni-channel marketing platforms for B2C Enterprises space.

Gerry Murray, Research Director of IDC’s MarketScape of IDC’s Enterprise Marketing Technology Service stated, “The Zeta Marketing Platform was recognized for reducing multivendor complexity across email service providers (ESP), customer data platforms (CDP), demand-side platforms (DSP), and omni-channel engagement. Zeta’s integrated technology, data, and services help enterprise organizations simplify marketing and drive revenue performance.”

The IDC MarketScape report identifies some of the Zeta Marketing Platform’s strengths, including:

  • Designed to enable enterprises to acquire, grow, and retain customers, the [ZMP] solution offers a combination of core products, add-on modules, and services that are formulated to serve specific market opportunities or vertical segments.
  • Zeta has one of the largest consumer and business-to-business data sets (outside the walled garden vendors) with 2.4+ billion consumer IDs (750+ million deterministic), along with location, transaction, and intent signals, which are derived from one of the world's largest repositories of personally identifiable information (PII).

“Zeta’s strategy is to empower CMOs and their teams to make intelligence-based business decisions that deliver stronger results,” said Christian Monberg, Chief Technology Officer and Head of Product, at Zeta Global. “Within the ZMP, marketers can harness intelligence that unlocks their ability to build, optimize, and activate marketing programs that accelerate growth and provide individualized consumer experiences across every channel. Recognition in this IDC MarketScape is appreciated and we believe It reinforces our continued investment in innovating as we design solutions for our customers.”

The Zeta Marketing Platform combines identity, intelligence, and activation to create better experiences for consumers and deliver better results for brands. This unique combination provides an integrated approach for marketing technology products (CRM, CDP, ESP, DSP) and solution messaging across all available and emerging channels.

To learn more about the Zeta Marketing Platform and other trends in intelligence, marketing, and creativity, tune into Zeta’s annual conference, ZETA LIVE 2023, on Thursday, September 28th. ZETA LIVE will include celebrity keynotes, iconic business leaders, and some of the most forward-thinking CEOs and CMOs today. The conference will be held in-person from New York City and simulcast globally via live stream. Zeta Live’s virtual experience is free and open for all to attend. Please register at the ZETA LIVE 2023 site.

About Zeta Global

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

*IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment, (Doc #US49727423), August 2023)

About IDC MarketScape:

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

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