About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Simulmedia Appoints Ken Rona as Chief Scientist

- Dr. Rona to Spearhead Next Generation Predictive Analytics for TV Ad World that is not just Cross-Channel, but Increasingly Cross-Garden

Simulmedia, a trailblazer in data-driven advertising solutions for streaming and linear TV, is delighted to announce the appointment of Ken Rona as the company's new Chief Scientist. “We are thrilled to welcome Ken Rona to the Simulmedia family as our Chief Scientist,” said Simulmedia Founder and Executive Chairman Dave Morgan, to whom Dr. Rona will report. “With the rapid growth of Connected TV advertising and Ken's extensive experience in streaming and linear video and programmatic advertising, we believe he is the perfect fit to help us drive innovation and continue to provide cutting-edge solutions to our clients.”

Dr. Rona has spent most of the last 20 years helping companies improve how they buy and sell digital media products by applying data, science, and software. He was responsible for building IXI's digital products, leading data strategy and campaign analytics at [x+1], driving digital innovation at Turner Broadcasting, and was a founder of Chalice Custom Algorithms. He is an advisor to startup studio Montauk Labs and The 98, an early-stage venture firm. He has his Ph.D. in behavioral economics from Duke University and is a respected and award-winning expert in optimizing the programmatic media supply chain.

"I was honestly humbled when Dave Morgan asked me to be Simulmedia's Chief Scientist. I have been tracking the company since its inception and could not be more thrilled to help them continue their push into leveraging their incredible dataset to optimize linear and CTV media buying," said Dr. Rona. “Over the past 15 years, Simulmedia has pioneered data-driven buying of Linear TV advertising through its TV+ platform, optimizing billions of dollars of ad spend across major TV channels such as Warner Bros Discovery, NBCU, Disney, and Paramount. In recent years, Simulmedia expanded TV+ to fully integrate ad-supported Connected TV channels, including Hulu, Peacock, MAX, Disney+, and Roku.

eMarketer, an Insider Intelligence Company, projects that combined Linear TV and Connected TV ad spend in the US will grow significantly. Simulmedia's TV+ platform uniquely operates across CTV and Linear, offering fully integrated planning, activation, and optimization capabilities across programmers, channels, distributors, and devices.

About Simulmedia:

Simulmedia is a New York-based technology company specializing in data-driven advertising solutions for advertisers and agencies. Founded in 2008, Simulmedia's Performance TV products, powered by its patented, AI-driven TV+ analytics and activation platform, deliver high-performance targeted video ad campaigns across all streaming and linear TV channels for more than 100 top brands. Independent studies consistently show that Simulmedia campaigns deliver 30-100% higher ROI than conventionally planned and targeted campaigns, making Simulmedia the only company to guarantee campaign performance, whether the goal is reach, custom targeting, or ROI.

"With the rapid growth of Connected TV advertising and Ken Rona's extensive experience in streaming and linear video and programmatic advertising, he is the perfect fit to help Simulmedia drive innovation and continue to provide cutting-edge solutions."

Contacts

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.