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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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MNTN Announces Full Integration With Rockerbox, Offering Marketers Enhanced Cross-Device Measurement and Transparency Into Performance TV Campaigns

 In initial integration testing, advertisers leveraging the new integration saw up to a 5x increase in attributed conversions and a 82% improvement in CPA

MNTN, the Hardest Working Software in Television and a trailblazer in Performance TV advertising, today announced a full integration with leading marketing analytics platform Rockerbox. With this integration, Rockerbox’s clients gain enhanced cross-device measurement and the ability to attribute MNTN’s proprietary Verified Visits™ and business outcomes generated by their Connected TV (CTV) campaigns accurately in the Rockerbox platform.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240124948740/en/

"CTV is one of the most promising channels for marketers right now, and that's why it's so pivotal for companies to have access to quality data and the right measurement strategies to measure its impact," said Ron Jacobson, Rockerbox CEO. "Rockerbox's MNTN integration meets this need, and since it's cookie-less, marketers have the peace of mind that they're relying on a future-proof solution."

MNTN’s integration with Rockerbox comes at a time when marketers are demanding more accurate and transparent measurement of the site traffic, conversions and revenue influenced by their CTV campaigns. In initial integration testing, advertisers saw up to a 5x increase in attributed conversions and an 82% improvement in CPA with Verified Visits data, compared to the performance with default impression-to-IP matching.

“We first launched Verified Visits to give marketers a way to accurately measure the real site traffic and conversions they were generating with their CTV campaigns,” said MNTN Chief Product Officer Marwan Soghaier. “Marketers need to be able to measure the performance delivered by all of their marketing channels in the same source of truth. With Rockerbox and other third party integrations, marketers can keep a consistent approach to measurement—empowering better decisioning and ultimately stronger performance.”

Through the integration, Rockerbox’s clients, including National University, gain the confidence that site visits will only be attributed to connected TV ads when those ads actually prompted users to take action.

“Integrating MNTN’s Verified Visits with Rockerbox’s precise measurement platform has been extremely effective in analyzing performance,” said Michael Rossini, Associate Director of Paid Media and Performance Marketing at National University. “We are now able to measure the performance of National University’s CTV campaigns alongside our other marketing channels, and use that unbiased measurement to better inform strategic decisions. The knowledge gained has enhanced confidence as we scale our CTV campaigns.”

To learn more about MNTN’s integration with Rockerbox, please visit https://mountain.com/.

ABOUT MNTN

MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company’s Most Innovative Companies of 2023. For more information, please visit https://mountain.com/.

ABOUT ROCKERBOX

Rockerbox equips marketing leaders with a strategic advantage in making data-driven decisions. Our robust data platform seamlessly integrates with data warehouses, and marketers can leverage our top-notch Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and other analyses to elevate their strategic choices and foster growth.

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