About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Peter Fretty - Vice President, Market Leader

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Snowflake Appoints Brad Burns as Chief Communications Officer

Snowflake (NYSE: SNOW), the Data Cloud company, today announced that Brad Burns is joining the company as Chief Communications Officer. In his new role, Burns will be responsible for Snowflake’s communications strategy, advising the company’s leadership as Snowflake continues to grow and scale as a technology leader.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240124826696/en/

Snowflake Appoints Brad Burns as Chief Communications Officer (Photo: Business Wire)

Snowflake Appoints Brad Burns as Chief Communications Officer (Photo: Business Wire)

“We are thrilled to welcome Brad to the Snowflake team,” said Denise Persson, Chief Marketing Officer at Snowflake. “With a wealth of experience from highly successful enterprises, Brad brings a strategic approach to communication and deep understanding of the dynamic technology landscape. His expertise will play a crucial role in elevating Snowflake communications as we scale the Data Cloud to $10 billion and beyond.”

Burns joins Snowflake from Salesforce where he was Chief Communications Officer. He has two decades of experience providing communications counsel to executive teams in highly competitive industries, especially around global communications, high-visibility product launches, financial and M&A communications, and issues management.

Prior to Salesforce, Burns was at AT&T, where he served as Senior Vice President of Corporate Communications for AT&T Communications. There, he led global communications, including public relations, employee communications, reputation management, social media, and executive communications.

“Now more than ever, every enterprise needs a global, connected data foundation to capitalize on the possibilities of AI, and Snowflake is unlocking that future,” said Burns. “I look forward to contributing to Snowflake's next phase of exponential growth, driving the narrative that is redefining what's possible in the world of data and AI.”

Burns holds a B.A. from Southern Methodist University. He is an executive board member of SMU’s Meadows School of the Arts, and is a former adjunct professor of Georgetown University’s Corporate Communications program.

About Snowflake

Snowflake enables every organization to mobilize their data with Snowflake’s Data Cloud. Customers use the Data Cloud to unite siloed data, discover and securely share data, power data applications, and execute diverse AI/ML and analytic workloads. Wherever data or users live, Snowflake delivers a single data experience that spans multiple clouds and geographies. Thousands of customers across many industries, including 647 of the 2023 Forbes Global 2000 (G2K) as of October 31, 2023, use Snowflake Data Cloud to power their businesses. Learn more at snowflake.com.

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