About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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DoubleVerify Extends Media Quality Measurement on LinkedIn to Strengthen Brand Protections And Gauge Media Effectiveness

Global advertisers benefit from DV’s trusted measurement solutions to validate the media quality of LinkedIn’s video ads.

DoubleVerify ("DV") (NYSE: DV), the leading software platform for digital media measurement, today announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn are viewable and safe from IVT on LinkedIn, enhancing campaign effectiveness.

"Becoming a measurement source for viewability and IVT for LinkedIn’s premium video inventory reinforces our industry and technology leadership, and underscores our drive to ensure media quality on any platform anywhere in the world," said Mark Zagorski, CEO of DoubleVerify. “LinkedIn is one of the most premium digital media environments, and their rigorous partner performance and integration standards were a great fit for DV’s innovative solutions.”

Advertisers can access measurement data and insights through DV Pinnacle®, the company’s unified service and analytics reporting platform, to monitor and optimize the performance of their LinkedIn ads campaigns.

“Our collaboration with DoubleVerify empowers our customers to continue reaching and engaging buyers through video with confidence,” said Abhishek Shrivastava, VP of Product, LinkedIn. “With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimize their B2B campaigns and increase performance on a safe and trusted platform.”

This announcement builds on the existing collaboration between DV and LinkedIn. In November 2022, DV expanded its pre-bid solutions to the LinkedIn Audience Network, introducing DV Authentic Brand Suitability and DV Custom Contextual solutions. The continued collaboration strengthens LinkedIn’s commitment to providing safe and trusted experiences for advertisers.

DV plans to make this offering available for all advertisers over the coming days.

For more information on how DV’s solutions integrate with LinkedIn’s advertising platform, visit www.doubleverify.com.

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.

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