CAVA Launches First New Flavor of Its Cult-Favorite Pita Chips

October 03, 2024 at 08:00 AM EDT

CAVA, the category-defining Mediterranean fast-casual restaurant brand, today announced that it will be launching Garlic Ranch Pita Chips, the brand’s first-ever variation on the original pita chips beloved by CAVA fans.

This new, limited-time menu item features a Mediterranean-inspired ranch seasoning, with onion, garlic, and paprika shining brightly alongside CAVA’s proprietary herb mix. Together with CAVA’s original flavor, Garlic Ranch Pita Chips will be available at CAVA locations across the country the week of October 7. Paired with any dip, spread, or enjoyed on their own, they are perfect for serving consumers’ increasing desire for snacking options.

“Our classic pita chips have a fervent following, so we wanted to give guests something new to crave and grounded in our Mediterranean roots,” said Ted Xenohristos, Co-Founder and Chief Concept Officer at CAVA. “Customers love engaging with our pita chips on CAVA's social media channels, and we can't wait to see how they creatively show off our Garlic Ranch flavor in their original content.”

The launch of the new pita chips will coincide with CAVA’s reimagined loyalty program rollout this month. The program will create an enhanced, personalized, and seamless guest experience by making it easier to earn points and redeem rewards for a variety of items. Garlic Ranch Pita Chips will be highlighted in new promotions and surprise gifts to celebrate the relaunch of CAVA Rewards.

In addition to Garlic Ranch Pita Chips, the brand will launch the new chef-curated Steak + Harissa Bowl and bring Pineapple Apple Mint juice back to the menu. The hearty, spicy Steak + Harissa Bowl stars Grilled Steak – CAVA’s newest main ingredient introduced in June – with a base of SplendidGreens® and Brown Rice. The bowl is topped with Crazy Feta®, Red Pepper Hummus, Cabbage Slaw, Persian Cucumbers, Tomato + Onion, and Crumbled Feta and drizzled with Hot Harissa Vinaigrette dressing.

To learn more, follow @CAVA on our social channels, including TikTok, Instagram, Facebook, and others.

About CAVA

CAVA is the category-defining Mediterranean fast-casual restaurant brand, bringing together healthful food and bold, satisfying flavors at scale. Our brand and our opportunity transcend the Mediterranean category to compete in the large and growing limited-service restaurant sector as well as the health and wellness food category. CAVA serves guests across gender lines, age groups, and income levels and benefits from generational tailwinds created by consumer demand for healthy living and a demographic shift towards greater ethnic diversity. We meet consumers’ desires to engage with convenient, authentic, purpose-driven brands that view food as a source of self-expression. The broad appeal of our food combined with these favorable industry trends drive our vast opportunity for continued growth.