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Trade School Enrollment Surges Post-Pandemic, Outpacing Traditional Universities

By: via Business Wire

New Report Highlights Growth in Healthcare and Culinary Arts Programs

A new report released today by Validated Insights, a higher education marketing firm, reveals a significant increase in trade school enrollment following the pandemic, with a 4.9% growth from 2020 to 2023. This surge contrasts sharply with a 0.6% decline in university enrollment during the same period, highlighting a growing preference for career-focused education.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241114236974/en/

Pre-COVID, Trade Schools saw enrollments decline 2.3% (from 2017 to 2020). Revenues brought in by Trade Schools declined more significantly than enrollments, declining 6.1% during that same time. Post-COVID, total Trade School enrollment grew 4.9% while total revenues brought in by these schools grew 11.1%. Data produced by Validated Insights, a higher education marketing firm.

Pre-COVID, Trade Schools saw enrollments decline 2.3% (from 2017 to 2020). Revenues brought in by Trade Schools declined more significantly than enrollments, declining 6.1% during that same time. Post-COVID, total Trade School enrollment grew 4.9% while total revenues brought in by these schools grew 11.1%. Data produced by Validated Insights, a higher education marketing firm.

The report was developed by analyzing data from the National Center for Education Statistics (NCES). All trade schools were placed into categories depending on the primary subject matter of programs they deliver to be able to analyze trends in this growing higher education category.

“These findings suggest a shift in the higher education landscape, with trade schools emerging as an attractive option for students seeking a direct path to a fulfilling career,” said Yelena Shapiro, Founder and CEO at Validated Insights.

The report makes it clear that not all trade school categories are experiencing equal growth. Healthcare Trade Schools have seen the most consistent growth in enrollments from 2017 to 2023, leading the overall trade school sector. Furthermore, the report dives deeper into specific program trends, revealing Culinary Arts schools as the fastest-growing subtype of trade school.

"The report highlights the diverse landscape of trade schools, with varying enrollment trends across different categories and subtypes. While some sectors face challenges, others, like Culinary Arts and Beauty and Wellness, present significant growth opportunities and shifting student attitudes. Validated Insights' unique categorization methodology enables us to keep a close eye on this growing market and analyze trends by trade school category,” said Brady Colby, Head of Market Research at Validated Insights and formerly, founder of Thirty Two Edu, which was acquired by Validated Insights in 2023.

Key Trade School Report Findings:

  • Post-Pandemic Surge: Trade school enrollment grew 4.9% from 2020 to 2023, while university enrollment declined.
  • Healthcare Leads: Healthcare Trade Schools experienced a 3.9% CAGR in enrollments from 2017 to 2023.
  • Culinary Arts Schools: The fastest-growing trade school subtype, with enrollment accelerating to a 13.4% CAGR post-pandemic. The 10 largest Culinary Arts schools control 99.4% of the market.
  • Beauty and Wellness Schools: Enrollment has grown at a 3.4% CAGR from 2020 to 2023, reaching 239,022 students in 2023. Cosmetology schools are a major driver of this growth.
  • Skilled Trades Schools: Rebounding from a pre-pandemic decline, enrollment is growing at a 1.2% CAGR from 2020 to 2023. The market is highly concentrated, with the top 10 schools enrolling 96.6% of students.
  • Multidisciplinary Technical Schools: The largest trade school category with over 733,000 students, showing a modest 0.1% CAGR post-pandemic.
  • Adult Education/Vocational Schools: Enrollment declining at a -2.5% CAGR since 2017, despite a slight rebound post-pandemic.

About Validated Insights

Validated Insights is an agile marketing agency specializing in helping higher education institutions achieve and exceed their goals. With a comprehensive suite of services, including digital marketing, paid search, paid social, and web strategy, Validated Insights delivers data-driven strategies and measurable results. The agency's agile testing approach enables short- and long-term growth through better creative, strategy, media execution and continuous brand building. Validated Insights is the only agency in the higher education space to offer a performance guarantee in KPIs in the first 60 days - and continuous growth beyond that.

For the latest higher ed market research and insights, follow Higher Ed News by VI on LinkedIn or learn more at ValidatedInsights.com.

"The report highlights the diverse landscape of trade schools, with varying enrollment trends across different categories and subtypes. While some sectors face challenges, others, like Culinary Arts and Beauty and Wellness, present growth opportunities."

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