About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Game On: e.l.f. Cosmetics Introduces New Campaign “eyes. lips. face. fandom." to Rally Sports Fans Around Power Grip Primer

Actors Joey King and Lucien Laviscount find themselves in a sticky situation while starring in e.l.f.’s latest entertainment-fueled creative.

e.l.f. Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241124366198/en/

e.l.f. Cosmetics’ “eyes. lips. face. fandom.” stars Joey King and Lucien Laviscount in an entertainment-fueled sticky situation. (Photo: Business Wire)

e.l.f. Cosmetics’ “eyes. lips. face. fandom.” stars Joey King and Lucien Laviscount in an entertainment-fueled sticky situation. (Photo: Business Wire)

As the No. 1-selling beauty product, Power Grip Primer* knows how to inspire a fandom. That is why, starting today, e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, is talking directly to the broad community of sports fanatics. With a new multi-platform campaign, actors Joey King and Lucien Laviscount will take on the ultimate home-town playoffs - meeting the parents. On game day. On opposing sides.

Only Power Grip Primer can create a bond sticky enough between these would-be rivals, making everyone a winner.

“eyes. lips. face. fandom.” which makes its U.S. broadcast debut to an expected 22 million people during the iconic Macy’s Thanksgiving Day Parade, emphasizes e.l.f.’s vision to be a different kind of beauty company that disrupts norms, shapes culture and connects communities through positivity, inclusivity, and accessibility.

“An e.l.f. Power Grip Primer is sold every 3.5 seconds**. Fandom is fueled by an e.l.f.ing amazing community of undefeated enthusiasts. Our community is comprised of a beautiful tapestry of kindred spirits rallying around a shared passion, not because they fit into a box defined by someone else. We don’t allow stereotypes to limit the audience of our products,” said Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty. “Our house is open for every eye, lip and face – including sports lovers of all stripes.”

“No matter what you are a fan of - fandoms bring people together!” said King. “This campaign, like fandom, is encouraging everyone to express themselves and their individuality. But it’s also reminding us of the things that help us stick together - like a really great primer from e.l.f. or love for the home team!”

“Being a part of this campaign has been such a treat,” said Laviscount. “While I might not have ever expected to appear in a makeup commercial, I think my first being with e.l.f. is the best part! Doing something unexpected and entertaining, especially with a brand that’s known for disrupting norms, has been a highlight of my sports season.”

For the last two years, e.l.f. has run a winning play during The Big Game by speaking directly to the 48% of female fans. e.l.f. is now running the full field, speaking directly to every eye, lip, face, and fandom out there. No matter who you are rooting for, everyone is team e.l.f.

e.l.f. created the campaign in partnership with creative agency 72andSunny Amsterdam. Casting was led by creative marketing and communications agency SHADOW. Filmmaker Alex Buono directed the spot; he previously directed e.l.f.’s true crime parody “Cosmetic Criminals.”

“eyes. lips. face. fandom." will have high-visibility placements during key moments throughout the season.

Watch it here.

*e.l.f. Cosmetics claim based on data reported by NielsenIQ through its Scantrack Service for the Mass Market Color Cosmetics category for the 52-week period ending November 2, 2024 for the US xAOC channel according to e.l.f. Cosmetics custom product hierarchy. Copyright © 2024, Nielsen Consumer, LLC.

**Internal e.l.f. Account Insights, Global Consumption Data, (L52WE 11/9/24)

About e.l.f. Cosmetics

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free and we have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.

e.l.f. Cosmetics introduces “eyes. lips. face. fandom." starring Joey King and Lucien Laviscount. This commercial rallies around how Power Grip Primer can create a sticky bond between sports rivals. Set to make U.S. broadcast debut during the Macy’s Thanks

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