About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

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ZoomInfo Copilot Winter Release Delivers Advanced AI-Powered Signals That Take the Guesswork Out of Prospecting

Copilot now identifies buyers of interest visiting your website, uncovers accounts engaging with marketing campaigns, and more

Takeaways:

  • Identify Buyers Visiting Your Website: Our WebSight Buyer ID signal alerts your sellers when members of your buying group have visited your website, transforming anonymous traffic into actionable insights.
  • Receive AI-Powered Intent Recommendations: Guided Intent takes the guessing out of which Intent topics you should track by analyzing closed/won deals in your CRM and accurately identifying the topics most associated with creating opportunities.
  • Uncover Accounts Engaging with Campaigns: Our Account Reached Signal tells your sales team when accounts you care about are actively engaging with your brand, like who engaged with your marketing campaign or clicked on an ad.

ZoomInfo (NASDAQ: ZI), the Go-To-Market Intelligence platform, released a series of updates to its AI-powered ZoomInfo Copilot solution that deliver the most relevant, timely, and advanced signals and enterprise-grade data to sellers and marketers.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241211700265/en/

ZoomInfo’s WebSight Buyer ID signal alerts your sellers when members of your buying group have visited your website, transforming anonymous traffic into actionable insights. (Graphic: Business Wire)

ZoomInfo’s WebSight Buyer ID signal alerts your sellers when members of your buying group have visited your website, transforming anonymous traffic into actionable insights. (Graphic: Business Wire)

ZoomInfo Copilot’s GTM AI connects millions of data points and the key buying signals that give users a powerful first-mover advantage. The platform’s newest signals include:

  • WebSight Buyer ID: This game-changing feature identifies high-value decision-makers or previously engaged leads visiting your website, down to the person-level, delivering real-time alerts with their name, title, and intent data. Available to U.S. customers, this unique capability transforms anonymous website traffic into actionable insights, enabling your sellers to engage the right people at the right time with tailored messaging, enhancing lead qualification, pipeline quality, and conversion speed.
  • Guided Intent: Analyze your CRM opportunity data to identify which intent signals you should use based on those that have led you to the most closed-won deals. Applying this historical data targets prospects with a higher likelihood of buying.
  • Account Reached Signal: Get a clear picture of accounts that are engaging with your marketing campaigns thanks to this new signal, which aligns sales and marketing teams by activating sellers on buyers that the marketing team is warming up.
  • Senior Job Posting Signals: Find out in real time which leaders are changing jobs at more than 110 million companies in ZoomInfo’s database, allowing you to accelerate sales cycles and boost win rates.
  • Person-Based News Signals: Access to timely, specific news insights about key contacts – like high-value decision-makers – enables personalized outreach for more efficient engagement and faster pipeline progression.

“These signals are providing GTM Intelligence that makes it easier than ever for sales and marketing teams to deliver on what really matters: generating pipeline and closing deals,” ZoomInfo Chief Revenue Officer James Roth said. “The feedback from our customers has been incredible. This is the future of go-to-market AI for our industry.”

Advancements in our AI technology now enable more customization and integration options for enterprises within Copilot and ZoomInfo Marketing, including:

  • Customization of Account AI: Specific CRM fields can be customized and mapped to ZoomInfo Copilot to create a comprehensive view of each account, which is critical for enterprise GTM functions. Admins can customize prompts and insights using proven sales methodologies such as MEDDIC, BANT, and Sandler to improve account planning and account handovers and help sellers deliver accurate forecasting while streamlining sales processes.
  • Integrations with TechnologyAdvice and Microsoft Dynamics: ZoomInfo’s new partnership with TechnologyAdvice helps you find and target accounts and key individuals actively researching solutions like yours, so you can reach out precisely when they’re ready to buy. The new Microsoft Dynamics integration with Copilot pulls key insights from your CRM directly into ZoomInfo, ensuring your sales reps always have the full picture for every conversation.
  • Campaign Conversion Tracking: With advancements to ZoomInfo Advertising’s capabilities, marketing teams can track campaigns and concentrate outreach on people who have engaged with their campaigns. By refining future campaign targeting and optimizing ad spend, you can get the best ROI out of your marketing budget.
  • AI-Generated Talking Points in Dialer: With sellers often pressed for time jumping from one meeting to the next, Copilot prepares them for their next meeting by displaying a set of three concise, AI-generated insights right in their Dialer, which detail the prospect, their business needs, and their pain points.
  • Automated Follow-Up Emails: Enhanced AI-driven engagement tools allow personalized outreach at scale and timely communication that drives higher engagement conversion.
  • AI Scorecard for Chorus: AI-generated feedback on execution of key sales skills enables easier coaching, leading to increased sales manager productivity and improved team performance.

Read the ZoomInfo blog to learn more.

About ZoomInfo

ZoomInfo (NASDAQ: ZI) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses with go-to-market intelligence that accelerates revenue growth, please visit www.zoominfo.com.

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