Comfort Zone Wants Singles to Swipe Right on a Cat Dad

By: Central Garden & Pet Company via Business Wire

December 03, 2024 at 09:05 AM EST

Cat Calming Brand Breaks Down Negative Stereotypes Just in Time for Cuffing Season 2025

With cuffing season just around the corner, Comfort Zone®, a leading brand in the Central Garden & Pet portfolio, is elevating compelling reasons to date a Cat Dad to help singles make a love connection during the holiday season and beyond.

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Comfort Zone Wants Singles to Swipe Right on a Cat Dad --- Cat Calming Brand Breaks Down Negative Stereotypes Just in Time for Cuffing Season 2025 (Photo: Business Wire)

Comfort Zone is unveiling a limited-edition holiday gift box that celebrates the positive attributes of Cat Dads, including a 2025 wall calendar, Comfort Zone cat calming goodies, and more unboxing surprises. They're showing us that a Cat Dad and a calm cat are the way to go this cuffing season – Mr. July knows how to calm a frisky feline, while Mr. December’s snuggles keeps a kitty cozy for the holidays. Even Mr. August knows how to change a Comfort Zone Calming Diffuser refill every 30 days because, well, nothing's sexier than responsibility.

“Contrary to popular belief, even the most independent cat needs a pet parent who knows how to make her feel calm. It's how she can feel comfortable showing her quirky personality and exploring her world. The best Cat Dads find out what works best for her, and they're there for her without smothering. No wonder Cat Daddies also make some of the best dating partners!” said Madalyn McLane, Strategic Communications and Content Team Lead, Comfort Zone.

What Singles Want & What Cat Dads Provide

Comfort Zone wanted to see if there is any truth to the internet myth that women don't want to date men with cats. According to a Comfort Zone survey, when given a choice, almost 60% of women prefer dating a man who owns a dog to dating a man who owns a cat. And almost 20% of women say they are somewhat or very unattracted to Cat Dads versus only 5% who say the same about Dog Dads. The survey also found that men holding cats in their dating profile pics were viewed as 25% less attractive than even their selfie-taking counterparts who weren't holding a pet at all.

Comfort Zone argues there's a paradox in the data.

In the same survey, women also reported the most important qualities in a potential partner as (1) loves snuggling, feeling warm and cozy and (2) knows how to support her. And guess who these same women assumed would be good listeners and kindhearted? Cat Dads. Comfort Zone argues that men who own cats know a thing or two about creating a calming environment in which all can feel safe and true personalities can flourish.

“Cats can get a bad reputation. But all those negative behaviors we think about with cats – from being aloof to peeing in your favorite shoes – can actually be signs of stress. Who wouldn't want to date a guy who knows how to give a cat what she needs? It's about time Cat Dads were appreciated for all they bring to the table,” said Shari Brown, Brand Lead, Comfort Zone.

Holiday Inspiration

The “most wonderful time of the year” can quickly turn stressful when you're struggling to find the perfect gift, navigating the dating scene, and fielding well-intended but often nosy questions from relatives about your relationship status. Break the tension with the limited-edition Cat Dad Holiday Gift Box on Amazon.com. This playful tribute to cat dads includes stress-relieving gifts for your cat and a little fun for you. Whether it's the standout White Elephant gift that steals the show or the perfect pick for your cat-loving bestie, this box brings humor and relaxation to any holiday gathering—stress-free cats included.

Comfort Zone makes a line of drug-free products that reduce a cat's stress level and promote positive behavior.

Less Stress. More Love. Isn't that what we're all looking for this season?

About Comfort Zone

Comfort Zone® is a health and wellness brand dedicated to helping cats feel safe, happy, and calm. When it comes to cats' well-being, many just think of their physical health, but emotional health is just as important. Comfort Zone offers effective drug-free calming solutions in and around the home and on the go, with a wide range of products proven to help improve cats' emotional well-being. Comfort Zone calming products contain a drug-free formula that mimics a cat's natural pheromones, letting them know the world around them is safe. Understanding how cat pheromones work can help cats feel safe and reduce potential stressors in the home. Visit www.comfortzone.com to learn more. Comfort Zone is a leading brand in the Central Garden & Pet portfolio.

About Central Garden & Pet

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company's innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands, including Amdro®, Aqueon®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California, with 6,450 employees primarily across North America. Visit www.central.com to learn more.

Survey Methodology

The research was conducted online in the United States among 260 U.S. women aged 18+ who have used dating apps in the past three months. The survey was conducted in December 2023.