Bluefin Expands Senior Leadership Team to Drive Growth

December 04, 2024 at 07:00 AM EST

New Global Sales and European leadership brings extensive payments industry expertise

Bluefin, the recognized integrated payments leader in PCI-validated encryption and tokenization technologies that protect payments and sensitive data, today announced the addition of Andrew Monroe as the company’s new Chief Revenue Officer and Cheng Chieh Chen as Senior Vice President, Europe.

As Chief Revenue Officer, Andrew brings extensive experience accelerating revenue growth within the payment industry, most recently as VP Sales and Managing Director, North America at Worldline. With more than 17 years of fintech experience and over 20 years in e-commerce, Andrew will help drive sales growth while the company expands its global footprint.

Cheng Chieh Chen will be in charge of accelerating sales and partner growth in Europe. His extensive industry experience includes sales, partnership and commercial management roles at companies such as Shopware, Checkout.com and Klarna.

“Bluefin is adding two outstanding and proven revenue growth leaders with expertise in managing an ever-complex sales, product, and technology ecosystem, while also bringing a solid understanding of international markets,” said John M. Perry, CEO of Bluefin. “I am thrilled to welcome both to our team to drive go-to-market strategies and partnerships which are always a major component of Bluefin’s growth.”

“I am incredibly excited about the opportunities I see with Bluefin,” said Monroe. “Bluefin is a well-known industry innovator with proven success. Delivering seamless payment experiences while keeping sensitive data secure is a true differentiator, as proven by the impressive roster of more than 35,000 customers and 300 partners in 60 countries.”

About Bluefin

Bluefin is the recognized integrated payments leader in encryption and tokenization technologies that protect payments and sensitive data. Our product suite includes solutions for contactless, face-to-face, call center, mobile, Ecommerce and unattended payments and data in the healthcare, higher education, government and nonprofit industries. The company’s 300 global partners serve 35,000 connected enterprise and software clients operating in 60 countries. Bluefin is a Participating Organization (PO) of the PCI Security Standards Council (SSC) and is headquartered in Atlanta.