Serko to Launch NDC Content in Zeno With Amadeus Technology

December 09, 2024 at 09:00 AM EST

Serko Ltd. (NZX:SKO), a leader in online travel for business, has announced it will roll-out NDC content with Amadeus, expanding its multi-source airline retailing capabilities within the Serko platform.

Scheduled to go live in mid-2025, Serko’s corporate travel solution, Zeno, will integrate NDC-enabled content through the Amadeus Travel Platform. Travelers will be able to shop and book NDC offers via Amadeus, including corporate-negotiated fares and personalized ancillary services, within Zeno’s connected trip experience.

Serko’s Chief Strategy Officer, Bob Shaw, welcomed the initiative; "Through our collaboration with Amadeus and the integration of its NDC solution, Serko's platform will enable our Amadeus-based agencies to provide their customers access to competitive airline offers and customized products. This initiative further enhances the depth of Zeno’s booking and management processes and supports our ongoing commitment to connect our users seamlessly to the corporate travel ecosystem."

Renaud Nicolle, SVP Travel Sellers - North Asia, Pacific & global TMCs, APAC, Amadeus, commented, “We are excited to partner with Serko to bring NDC content to its leading corporate travel platform. Amadeus’ NDC technology enhances the travel experience by enabling a more seamless and personalized customer journey. Serko will be able to offer its customers a wide range of travel content tailored to their needs with the added benefits of efficiency for its agents.”

The Amadeus Travel Platform is currently live with 29 airlines providing NDC content, with additional airlines scheduled to join in 2025 and beyond. For Serko’s Travel Management Company partners, as well as corporate and government customers, this integration will provide an additional source for accessing NDC offers within Zeno, particularly relevant for the Australia and New Zealand market as Qantas has announced that it will introduce its revised distribution strategy on 1 July 2025.

Serko's future product releases will continue to enhance the customer experience when sourcing NDC content via Amadeus, enabling mixed airline itineraries across various fare types (NDC, EDIFACT, and LCC) and the ability to manage NDC bookings online.

The initiative is directly supported by Amadeus and will see Serko’s product and engineering teams working closely with Amadeus Implementation Consulting Services.

About Amadeus

Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet.

Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, redesigning the travel of tomorrow.

We are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make positive contribution to our world.

We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology.

We are an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. We have also been recognized by the Dow Jones Sustainability Index for the last 11 years.

Amadeus. It’s how travel works better.

Learn more about Amadeus at www.amadeus.com

About Serko

Serko is a leader in online travel booking and expense management for the business travel market. Booking.com for Business runs on Zeno, Serko’s next generation travel management application, using intelligent technology, predictive workflows and a global travel marketplace to transform business travel across the entire journey. Listed on the New Zealand Stock Exchange Main Board (NZX:SKO) and Australian Securities Exchange (ASX:SKO), Serko is headquartered in New Zealand, with offices across Australia, China and the United States. For more information, visit serko.com.