About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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AppLovin Reveals Ways Generative AI Is Transforming The Mobile Ads Creative Process

New report details top performance-driven ad trends and explores how AI can be harnessed to enhance creatives and boost team-wide productivity

AppLovin (NASDAQ: APP), the leading marketing technology platform, today released Performance-driven Ad Trends 2024, revealing how AI tools are driving new efficiencies and broadening the possibilities of the creative process. The report explains how AppLovin’s in-house creative agency, SparkLabs, is using generative AI to improve workflows to elevate both the quality and impact of performance ads, and dives deep into the year’s top-performing creative strategies.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240213689904/en/

Source: AppLovin Corporation

Source: AppLovin Corporation

"Embracing AI expands the potential of creatives," said Katie Jansen, CMO of AppLovin. “The technologies continue to evolve, but we’ve found a huge opportunity to benefit from many different AI tools right now. We’ve seen that it is key to foster a culture that inspires creative teams to explore and adopt these technologies in order to improve efficiencies, continue to push creative boundaries and improve results for our customers."

AppLovin’s report also details the top creative strategies for the year based on data analyzed from tens of thousands of creatives produced by SparkLabs in 2023. Notable trends include:

  • Prioritizing team adoption of AI over individual usage by infusing AI into daily team operations.
  • “Genre-bending” or borrowing popular mechanics from other successful game genres to broaden audience appeal.
  • Using gamification to inspire fresh interactions across non-gaming app verticals. About one-third of top-performing ads in the non-gaming category included ‘gamifying’ features.
  • Innovating on metaplay by featuring gameplay mechanics beyond a game’s core elements to stretch out creative concepts and help brands stand out.
  • Leveraging connected TV (CTV)’s immersive experience to reach new audiences. “More than half of SparkLabs’ best performing non-gaming ads in 2023 were CTV creatives,” noted Jessica Dolan, Director of SparkLabs. “CTV offers a unique platform for advertisers to highlight their brand message by leveraging engaging visuals and live actors to entice the viewer to try something new.”

View Performance-Driven Ad Trends 2024 online here.

About AppLovin

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize, and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

Source: AppLovin Corp.

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