About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Sinclair and Futuri Announce Strategic Partnership to Innovate Television Sales with AI Technology

Sinclair Broadcast Group, LLC, a subsidiary of Sinclair Inc. (Nasdaq: SBGI), together with Futuri, a leader in AI-driven audience engagement and sales intelligence solutions, today announced a strategic partnership that will integrate Futuri's advanced AI-driven sales system, TopLine®, into Sinclair's 186 owned and or operated television stations, spanning 85 markets.

The decision to adopt TopLine® AI follows a successful pilot program initiated during the summer 2023. The pilot demonstrated the tool's effectiveness in improving sales efficiency and revenue growth. TopLine® combines AI technology with sales research and data-driven presentations, empowering sales teams to extend into new categories, get more appointments, and reach new types of buyers.

This partnership marks a significant step in both companies' commitment to technological advancement in the broadcasting industry. The collaboration not only signifies Sinclair's dedication to operational efficiency and innovation but also highlights Futuri's role as a key player in revolutionizing media sales processes.

"We are thrilled about our partnership with Futuri and the integration of TopLine® into our sales operations," said Ryan Moore, Senior Vice President and Chief Revenue Officer, Sinclair, Inc. "This technology not only equips our sales team with cutting-edge tools and a competitive edge to engage new advertisers, but it also empowers them to spend more quality time with our clients, enhancing our relationships and driving our sales strategy forward."

"Sinclair’s adoption of TopLine® represents a shared commitment to innovation and a significant leap forward for the media industry,” said Daniel Anstandig, CEO of Futuri. “Sinclair's forward-thinking ethos perfectly complements our vision at Futuri, setting the stage for exciting developments in media technology and audience engagement."

Advertisers interested in enhancing their ad buys and developing targeted audience advertising should contact their local Sinclair station or visit https://sbgi.net/tv-stations. Television broadcasters interested in learning more about TopLine®'s sales intelligence system can visit TopLineforTV.com.

About Sinclair Broadcast Group:

Sinclair Broadcast Group is a subsidiary of Sinclair Inc., (Nasdaq: SBGI) a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD. and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

About Futuri Media

Futuri is a global leader in AI solutions that drive audience and revenue growth for broadcasters, digital publishers, and content creators. Founded in 2009, Cleveland-based Futuri is at the forefront of AI-powered audience engagement and sales technology, trusted by thousands of broadcasters around the world. Key solutions include TopLine ®, a sales intelligence system designed to enhance local advertising sales and expedite the sales cycle; TopicPulse, an AI-powered story discovery system that provides real-time insights and predictions about trending topics; and AudioAI, a cutting-edge system that enables broadcasters to create AI-powered hosts, streamline commercial production, and automate podcast creation. More information about Futuri is available at www.FuturiMedia.com

Category: General

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