About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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New Secret Whole Body Deodorant Delivers 72-Hour Odor Protection From Pits to Privates

Secret partners with ThirdLove to bring women 24/7 comfort and whole body freshness

Introducing the innovative Secret Whole Body Deodorant collection of aluminum free deodorants designed to be used beyond the pits to tackle underboob, private, and even foot odor. Secret Whole Body Deodorant delivers 72-hour clinically proven odor protection in three different forms: a smooth gliding stick, a water-based cream, and a nitrogen powered spray. The collection is gentle on skin, goes on clear, and features expertly crafted fragrances.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240207625722/en/

New Secret Whole Body Deodorant delivers 72-hour odor protection from pits to privates (Photo: Business Wire)

New Secret Whole Body Deodorant delivers 72-hour odor protection from pits to privates (Photo: Business Wire)

Research conducted by Secret reveals that women often face unspoken concerns about whole body odor. To address this, women resort to taking multiple showers a day, layering clothes, applying powder, using sprays or perfumes and often avoid being close to others. The fear of odor breakthroughs is an extra source of stress in women’s daily lives.

As a part of the launch, Secret is teaming up with ThirdLove to provide women with 24/7 comfort and freshness. ThirdLove is known for its inclusive sizing and has gained notoriety for its celebration of every woman’s body, creating styles that embrace and support all shapes and sizes. ThirdLove customers trust the brand with their most intimate moments (and parts), making this a perfect partnership for Secret Whole Body Deodorant. Starting February 21, all purchases made on ThirdLove.com will come with a free full size Secret Whole Body Deodorant product, while supplies last.

“Our styles are designed to help women look and feel their best, and Secret's latest innovation is a natural fit for our mission,” said Heidi Zak, Co-Founder and CEO, ThirdLove. “We’re a brand that obsesses over the details. And Secret shares our vision of empowering women by designing products for their unique needs.”

Recommended by four out of five gynecologists and dermatologists, Secret Whole Body Deodorant is made with superior skincare ingredients and is free of aluminum, baking soda, dyes, phthalates, and parabens for 24/7 freshness with daily use. The full collection includes:

  • Aluminum Free Whole Body Deodorant Stick: Ideal for use under the breasts or where thighs rub together. Made with shea butter and coconut oil, the stick glides on smooth and clear. Available in Peach & Vanilla Blossom, Lilac & Waterlily scents and Unscented.
  • Aluminum Free Whole Body Deodorant Invisible Cream: Ideal for use in intimate areas, it can easily and precisely be applied by hand. Made with skincare ingredients, the water-based cream absorbs quickly with no pilling. Available in Peach & Vanilla Blossom scent and Unscented.
  • Aluminum Free Whole Body Deodorant Spray: Allows for touchless application across the body. Made with 100% natural propellant so you experience the full array of light, fresh fragrance notes. Available in Peach & Vanilla Blossom and Lilac & Waterlily scents.

“Body odor outside of the armpits is normal and something many women notice at some point in their lives, but is not often discussed,” said Kate DiCarlo, Senior Communications Director, Personal Care Portfolio, Procter & Gamble. “The Secret Whole Body Deodorant collection is built on over 50 years of experience in formulating products especially designed for women. ThirdLove is a beloved brand founded on celebrating every woman with high quality intimate apparel, and together, we hope to normalize body odor conversations so all women feel comfortable and confident.”

Whether broad coverage or precision application, Secret Whole Body Deodorant delivers 24/7 freshness from pits to privates. The collection is available at major retailers nationwide, for the suggested retail price of $12.99 (pricing at the sole discretion of retailers). For more information visit Secret.com.

About Secret

Secret® was the first antiperspirant brand designed specifically for women, and for the past 60 years, Secret® has been on the forefront of women’s lives, leading with innovation designed to provide superior odor and wetness protection. The brand has proudly supported women’s advancement and equality, celebrating those who push through barriers and stand up for what they believe in, without “sweating” the obstacles that may come their way.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About ThirdLove

ThirdLove is a female-founded intimates brand that offers elevated essentials including bras, underwear, activewear and swimwear, all designed by women, for women. Co-founders Heidi Zak and Ra’el Cohen set out to revolutionize the bra shopping experience and create inclusive products that help customers look and feel great, comfortable and confident in everything they do. To date, over 20 million people have found their perfect fit with ThirdLove's Fitting Room technology. ThirdLove bras have garnered over 100,000 5-star reviews and the brand's best-seller, the 24/7® Classic collection, features ThirdLove’s signature half-cups and memory foam lining. ThirdLove has donated more than $50 million worth of products to women in need. To learn more, visit www.thirdlove.com.

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