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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Outcast Turns to Domo to Measure Campaign Performance and Fuel Insights for Its Tech Clients

By: via Business Wire

Today, Domo (Nasdaq: DOMO) announced that Outcast, a leading integrated communications and marketing agency, is using Domo’s data experience platform to measure the impact of its campaigns and make real-time, informed decisions about where to focus client resources.

Outcast serves clients across a wide variety of tech industries, ranging from e-commerce to consumer products to artificial intelligence. Each client requires a customized program with a unique mix of campaigns across earned, social, owned and paid channels. To better serve its clients in the fast-paced tech industry, Outcast turned to Domo to automatically capture - in near real-time - data for each of these channels to deliver insights into campaign performance, as well as produce fast and accurate reporting.

Prior to implementing Domo, the agency had tried rolling out a different business intelligence (BI) tool, but a complicated UX resulted in poor adoption rates. Instead, Outcast employees manually logged client campaign performance data, a time-consuming process that often led to data silos, and prevented them from making quick, real-time decisions about where to focus their resources. This problem was amplified for larger clients who often have several different agencies and stakeholders involved within a campaign.

Outcast was able to eliminate the manual reporting and completely recreate its reporting infrastructure with Domo’s out-of-the-box integrations and connectors. Now the agency automatically captures real-time data for the earned, owned and paid campaigns of each client. This simplicity has increased data literacy across the agency, giving teams the confidence to automatically capture data and glean insights for owned and paid channels, as well as the ability to deliver instant insights into campaign performance with the click of a button.

“Our teams were frustrated daily, manually pulling data from various platforms. This manual work led to error and inconsistencies in key metrics,” said Aaron Lemley, Senior Director of Marketing Analytics at Outcast. “Reporting on campaign performance has gotten exponentially easier, quicker and more accurate since we’ve turned to Domo. Domo allows us to have higher data integrity, while discovering insights from our clients’ data in real-time, and then directly empower our clients to take action based on those insights.”

Beyond Outcast’s internal teams, Domo Everywhere – Domo’s embedded analytics solution – enables the agency’s clients to get answers immediately through personalized dashboards and insights available on web or mobile. Self-serve analytics help clients monitor their campaign performance in real time rather than waiting for a report, increasing their confidence in the agency’s work while saving time previously spent on ad hoc reporting requests.

“Outcast demonstrates how attainable impactful data experiences can be for anyone – within an agency or as a client,” said Mark Maughan, SVP of customer success, Domo. “When you have the right connectors and solutions at your fingertips and the power to share data externally, in real-time, you can scale data experiences without diverting precious time away from other priorities.”

To learn more about how innovative organizations like Outcast are using Domo to put data to work for everyone, visit www.domo.com/customers.

About Domo

Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. Underpinned by AI, data science and a secure data foundation that connects with existing cloud and legacy systems, Domo helps companies optimize critical business processes at scale and in record time to spark the bold curiosity that powers exponential business results.

For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X and Facebook.

Domo is a registered trademark of Domo, Inc.

Outcast demonstrates how attainable impactful data experiences can be for anyone – within an agency or as a client. - Mark Maughan, SVP of customer success at Domo

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