Juniper Research: CPaaS Market Leaders Revealed in Juniper Research Competitor Leaderboard for 2024

March 18, 2024 at 03:00 AM EDT

Juniper Research’s new Competitor Leaderboard for CPaaS (Communications Platform-as-a-Service) vendors reveals the messaging service providers best prepared for CPaaS disruption.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240318246674/en/

Juniper Research Competitor Leaderboard CPaaS Vendors (Graphic: Business Wire)

The robust methodology assessed a broad selection of 22 leading CPaaS platforms; scoring them on product strength and positioning, plus capacity and capability. This included their market presence and the depth of value-added services offered, such as messaging routing and fraud detection services.

The leading 3 platforms for 2024 are:

Infobip
Sinch
Twilio

Still High Growth, but . . .

The new report also forecasts SMS business messaging traffic via CPaaS platforms will rise from 400 billion in 2023 to 498 billion in 2024; an annual growth of 24%.

Whilst very buoyant, this growth is a slowdown from an exceptional 33% the previous year. The report predicts increasing international SMS business messaging termination rates, driven by growing levels of fraud in SMS networks, will drive many enterprises to abandon SMS as a communication channel entirely; reducing demand.

An extract from the new report, Global CPaaS Market 2024-2028, is now available as a free download.

The report recommends to combat fraud and rising prices, leading CPaaS platforms must create whitelists of messaging aggregators to remove fraudulent players in the ecosystem. In addition, they must implement self-regulated A2P SMS prices to counter rising costs for enterprises.

Research author Sam Barker remarked: “The three leading platforms have excelled at providing fraud mitigation capabilities to enterprises. We also expect these platforms to be amongst the first to introduce aggregator whitelists to reduce fraud and offer cost-efficient SMS termination prices. In turn, they are well positioned to set themselves apart via pricing of this key CPaaS service.”

About the Research Suite

The new research suite offers the most comprehensive assessment of the CPaaS market to date, including insightful market analysis and in-depth forecasts for 60 countries. The dataset contains over 280,000 market statistics within a five-year period. It includes a ‘Competitor Leaderboard’ and an examination of current and future market opportunities.

View the CPaaS market research: https://www.juniperresearch.com/research/telco-connectivity/communication-services/cpaas-research-report/

Download the free sample: https://www.juniperresearch.com/resources/whitepapers/whitepapershow-ott-and-rcs-will-accelerate-cpaas-in-2004/

Juniper Research has, for two decades, provided market intelligence and advisory services to the global telecommunications sector, and is retained by many of the world’s leading network operators and communications platforms.