About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Adobe Leverages AI to Advance Personalized Customer Journeys Through Real-Time Experimentation

  • Unified experimentation in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) will enable brands to optimize customer paths that maximize conversion and drive reuse of offers across channels
  • AJO delivers enhanced brand-initiated journey orchestration by connecting audience-centric campaigns with real-time customer signals, to engage the right customers and avoid mistimed communications
  • AJO B2B Edition is an application built on AEP that will equip cross-functional teams with the same view of buying groups in customer accounts and engage them with generative AI-powered experiences

Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced major Adobe Experience Cloud innovations that empower brands to enhance customer engagement by orchestrating impactful cross-channel journeys. A new unified experimentation capability enables brands to increase the volume of tests to pinpoint customer paths that maximize conversion and drive reuse of offers across channels. And Adobe Journey Optimizer capabilities will enable both B2C and B2B brands to enhance journey orchestration with timely, personalized experiences.

“B2C and B2B brands have unique challenges in how they engage customers, and Adobe Experience Cloud solutions can uniquely serve the needs of both sectors,” said Amit Ahuja, senior vice president, Digital Experience Business at Adobe. “By unifying disparate data through Adobe Experience Platform and delivering a comprehensive view of customers, brands can deliver true one-to-one personalization or engage specific buying groups within target accounts.

“Consumers expect brands to keep a close pulse on their preferences, and Marriott is focused on providing a highly personalized experience on every digital channel that is intuitively timed to delight guests,” said Amit Manurkar, VP, Digital Content & MarTech, Marriott International. “The Adobe Experience Cloud is helping our teams across the globe to deliver highly personalized moments at scale throughout the entire journey and across touchpoints, including Marriott’s award-winning Marriott Bonvoy App.”

AEP & AJO Unified Experimentation

Unified experimentation and goal-based optimization services using enhanced statistical models helps marketers, product managers, and developers leverage embedded decisioning capabilities within their customer journeys, to drive reuse of offers across communication channels or optimize the ideal path a customer should take to maximize conversion. Brands can progressively enable experimentation and decisioning across content, channels, audiences, journeys and machine learning models, with centralized administration to push winners, resolve conflicts and manage global hold outs.

AJO Innovations

  • AJO B2B Edition: An enterprise application built on Adobe Experience Platform, AJO B2B Edition is a unique product focused on account specific buying group journeys, that will enable marketing and sales teams to act as one coordinated revenue team driving a personalized B2B buying experience and creating demand with more precision. It will leverage unified data in Adobe Experience Platform and generative AI to personalize the journey and complements lead marketing workflows in Adobe Marketo Engage, providing a comprehensive B2B offering.
  • New AJO Capabilities: Enhanced brand-initiated journey orchestration in AJO helps brands connect their audience-centric campaigns with real-time customer signals so that the right customers are engaged—and to avoid mistimed marketing communications. Additionally, mobile and web channel enhancements in AJO will provide comprehensive support including push, in-app, code-based experiences and message feeds.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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