About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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Xfinity Teams With Basketball Superstar Caitlin Clark

Clark Participates in New Installment of Xfinity’s “Real Deal” Campaign – timed with the Women’s NCAA Tournament

Xfinity is teaming up with basketball star Caitlin Clark on a number of joint marketing opportunities, social media activations, and engagement through Xfinity Rewards – Xfinity’s customer appreciation program. At the tip-off of the collaboration, Clark participates in Xfinity’s latest installment of its “Real Deal” marketing campaign that kicked off with San Francisco 49ers running back Christian McCaffery in February 2024.

“I’m excited to be teaming up with Xfinity,” said Clark. “It’s so important for people to stay connected through a powerful Internet service, and Xfinity provides those connections to homes across the country.”

The “real deal” campaign spotlight now transitions from the gridiron to the hard court where the Iowa Hawkeye guard demonstrates her skills while inspiring a City Planner who shares her name. The contest spans three challenges designed to test each Caitlin’s speed, reliability, and power – echoing the hallmark features of Xfinity’s Internet service. Through a blend of fun and competition, Caitlin’s namesake is invited to emulate Caitlin’s skills, illustrating Xfinity’s message that while names might be the same, the game certainly isn’t.

"Caitlin is a household name and an inspiration to millions across the country, and we couldn’t imagine a better ambassador for the Xfinity brand,” said Matt Lederer, vice president of Brand Partnerships, Comcast. “She’s the model of consistency, reliability, speed, and power. Those are the qualities of a world-class athlete, exactly what march madness fans need, and what Xfinity provides.

Clark is one of the top players in college basketball history, recently breaking the record in points scored for men’s and women’s college basketball with 3,685 career points, passing Pete Maravich’s previous collegiate record of 3,667. She recently declared for the 2024 women’s professional basketball draft. The real deal spot featuring Clark will run on Xfinity’s social channels inclusive of TikTok, Instagram, Facebook Reels, and YouTube Shorts, and will air on TV throughout the months of March and April.

Learn more about Xfinity here and Xfinity Rewards here.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms, we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.

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