CIBC Innovation Banking Provides Growth Capital Financing to Swoogo

By: CIBC Innovation Banking via Business Wire

March 06, 2024 at 09:00 AM EST

CIBC Innovation Banking announced today that it has provided growth financing to Swoogo, a leading provider of event management software for in person, digital and hybrid events. Swoogo will use the funding to solidify their position and offering for enterprise event management, helping organizers run events at scale.

Founded in 2015 by event professionals, for event professionals, Swoogo simplifies and streamlines the complexities of event management. The platform encompasses event organization, from registration and session scheduling, to event website generation, post-event data reports and communication. Swoogo also enables event marketers to build a website specified to fit their event needs, with embedded registration, marketing, and speaker resources.

"The team at CIBC Innovation Banking understands our business needs,” said Anthony Vega, SVP Finance, Swoogo. “This round of financing will unlock opportunities that we could not have pursued otherwise. We look forward to working with CIBC for years to come."

David Healey of Bain Capital, Swoogo’s lead investor since 2021, said, “Swoogo has achieved rapid, profitable growth and this raise is the culmination of the company’s stellar performance. CIBC is a great partner and we’re excited to work with them in support of Swoogo’s acceleration.”

“We are excited to partner with Swoogo as they enter their next phase of growth,” said Andrew Phillips, Managing Director in CIBC Innovation Banking’s Boston office. “Swoogo is well positioned to bridge the gap between in person and remote events.”

About CIBC Innovation Banking

CIBC Innovation Banking delivers strategic advice, cash management and funding to innovation companies across North America, the UK, and select European countries at each stage of their business cycle, from start up to IPO and beyond. With offices in Atlanta, Austin, Boston, Chicago, Denver, Durham, London, Menlo Park, Montreal, New York, Reston, Seattle, Toronto and Vancouver, the team has extensive experience and a strong, collaborative approach that extends across CIBC’s commercial banking, private banking, wealth management and capital markets businesses.

About Swoogo

Swoogo’s leading event management platform empowers anyone to bring people together by equipping event organizers with the tools to bring visionary events to life. Swoogo enables event teams to customize event sites, registration flows, attendee agendas, speaker portals, and email communications, delivering fully bespoke and on-brand events that supercharge authenticity and maximize impact. With Swoogo’s partner ecosystem and open API, event organizers can have it all, bringing together best-of-breed partners for unparalleled event experiences. Brought to market in 2015, Swoogo is steadfast in its commitment to enterprise-grade solutions, transparent pricing, and exemplary customer support. Learn more at swoogo.events.