About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Turtle Bay Resort Redefines Personalized Hospitality with Salesforce’s Einstein 1 Platform

Turtle Bay is reinvigorating tourism with the help of Salesforce’s data and AI capabilities

Today, Salesforce (NYSE: CRM), the #1 AI CRM, announced it is working with Turtle Bay Resort, the luxury vacation destination nestled on O‘ahu’s legendary North Shore, to help the resort augment service agents with AI and personalize the entire guest experience.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240306165529/en/

“Our work with Salesforce marks a new chapter for Turtle Bay Resort,” said Robert Marusi, chief commercial officer, Turtle Bay Resort. “By leveraging Salesforce’s powerful suite of tools through Einstein 1 Platform, we are able to reach new guests with a highly tailored approach to our engagement, ensuring that every guest receives a truly unforgettable experience unique to them.”

“Today, guests have more options than ever when choosing the perfect destination for their vacation, and hospitality companies need to deliver personalized, memorable experiences that make a lasting impression,” said Jeff Amann, EVP & GM, Salesforce Industries. “With the power of CRM, trusted AI, and data, we are helping Turtle Bay do just that, giving guests vacations they will not forget and converting them into life-long customers.”

Reinventing Turtle Bay Resort with CRM, trusted AI, and data

Situated on 1,300 acres with miles of nature trails and secluded beaches, Turtle Bay exemplifies natural beauty, and is an eco-friendly and sustainable resort. However, the resort was impacted by decreased travel in 2020, and has been looking for ways to re-ignite revenue ever since.

Turtle Bay Resort is on a journey to reinvent itself, heighten awareness of its unique offerings, and establish new, life-long customer relationships. Salesforce’s Einstein 1 Platform is helping Turtle Bay connect with its customers in a whole new way, empowering its teams to give more personalized attention to guests powered by CRM, data, and trusted AI.

  • Personalized guest communication: Turtle Bay Resort is delivering more tailored messages to guests across web, email, and social with Marketing Cloud and has seen a 40% uplift with triple-digit conversion growth through advanced segmentation, personalization, and journey optimization.
  • Holistic customer experiences: With Sales Cloud, Service Cloud, Marketing Cloud, and Data Cloud in one platform, Turtle Bay is working to create a full “Guest 360” of customer profiles for optimal experiences from pre-booking to post-stay.
  • Real-time assistance: Turtle Bay will use Salesforce’s Einstein 1 Platform to improve guest experiences and personalization even more. Data Cloud will segment customers into ideal personas, and an AI assistant will make tailored recommendations. For example, if they are segmented into a family category, family-friendly activities will be recommended.

More information:

About Salesforce

Salesforce is the #1 AI CRM, empowering companies to connect with their customers in a whole new way through the power of CRM + AI + Data + Trust on one unified platform: Einstein 1. For more information visit: www.salesforce.com (NYSE: CRM).

About Turtle Bay Resort

Located on O‘ahu’s North Shore known for legendary surf, Turtle Bay Resort encompasses nearly 1,300 acres with five miles of unspoiled coastline and seven beaches. The resort showcases 408 ocean-view guest rooms and suites plus 42 oceanfront Ocean Bungalows, as well as an innovative concierge experience center and cultural gallery, a variety of restaurants and bars, an 11,000-square-foot spa and fitness center, elevated beach experience and four swimming pools. This expansive beach resort features dynamic ocean, land and aerial adventures through its on-property helicopter pad, horse stables, tennis and pickleball courts, two 18-hole championship golf courses, 12 miles of hiking and mountain biking trails, wellness classes and surf school.

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