About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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The Trade Desk Unveils the Sellers and Publishers Report – a Biannual Review of Open Internet Trends

 New Report Highlights the Rise of the Premium Internet and Includes a List of the Top 100 Open Internet Publishers as Valued by Advertisers

Global advertising technology leader The Trade Desk (Nasdaq: TTD) today launched The Sellers and Publishers Report – a new biannual assessment of advertising trends on the open internet. According to data from The Trade Desk, which assesses more than 15 million advertising opportunities per second on the open internet, the leading 500 digital publishers account for approximately 50 percent of advertising revenue on the open internet. These publishers are highly valued by advertisers due to their focus on key factors such as advertising quality, viewability, reach, decisioning power and supply path efficiency.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240529378674/en/

The Best of the Open Internet (Graphic: Business Wire)

The Best of the Open Internet (Graphic: Business Wire)

According to the report, consumers now spend 61 percent of their online time on the open internet, compared to 39 percent within Big Tech walled gardens. This represents a reversal since 2014, when the majority of online consumer time was spent within walled gardens. This shift is the result, in part, of the rapid advance in streaming TV and digital audio, which now collectively account for almost 5 hours of daily consumption for the average American.

“The open internet is at a tipping point. In 2022, Facebook and Google accounted for less than half of all digital advertising spending for the first time in a decade, a trend that accelerated in 2023. That comes as consumers now spend the majority of their time outside these Big Tech walled gardens — increasingly preferring the best of the open internet. This includes the latest Hollywood movies and popular TV shows, streaming audio, live sports, and trusted journalism,” said Jeff Green, CEO and Founder of The Trade Desk, in introducing the report. “Indeed, since 2019, daily consumption of connected TV (CTV) and digital audio content has doubled in the United States. Not only does this premium internet content command the majority of consumer attention, it is also highly engaging content, which is very attractive for advertisers.”

In order to showcase the value of the very best of the open internet, the report showcases the leading 100 advertising publishers from around the world including streaming services, audio and podcast platforms, as well as popular news, lifestyle and sports destinations. The list was compiled based on a range of criteria important to advertisers, and was conducted in partnership with Sincera, a leading digital advertising data company.

To read The Sellers and Publishers Report: The Rise of the Premium Internet and view the Best of the Open Internet list, please visit The Trade Desk website here.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

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