Rising Popularity: Spiral Accelerates Growth and Market Expansion Through New Financial Wellness Solutions

May 31, 2024 at 08:43 AM EDT

Spiral continues to gain momentum and popularity across banks and credit unions nationwide with new financial wellness and personalized banking products, including the highly-requested Round Up for Savings banking feature.

Spiral, the award-winning Impact-as-a-Service™ platform, continues to gain momentum with new innovative financial wellness and personalized banking products, including their latest Round Up for Savings product. This widely popular feature, which allows people and businesses to round up their everyday purchases to save for their future while also being able to support charitable causes, is rapidly being adopted by leading banks and credit unions across the country.

“Thousands of financial institutions seek ways to innovate and win the battle to attract new and more engaged, younger account holders. Round Up for Savings is a powerful tool that drives deep engagement and enables them to achieve these goals seamlessly,” said Jim Vasquezi, Chief Revenue Officer of Spiral. “Many financial institutions have selected Spiral and this feature to differentiate, grow deposits, and attract new account holders, all while helping account holders save for whatever is important to them,” he added.

With Round Up for Savings, every purchase becomes an opportunity for customers to make a positive impact on their financial future and the world around them. This seamless experience allows banking customers to round up their transactions to the nearest dollar, depositing the spare change automatically into their savings accounts. Unique to Spiral, customers can split their round-ups and donate a portion to a charity or causes of their choice. They can choose from a wide range of vetted charitable organizations to support, making it easy to give back to causes they care about while watching their savings grow.

“At Spiral, our mission is to help people build a better life for themselves and help their community,” said Shawn Melamed, CEO and Co-founder of Spiral. "People love products that fuse financial well-being with community impact since they allow them to create habits of saving for their future while helping others and feeling like a hero every day,” he added. “By making it easy to save and give back, we’re helping financial institutions enhance engagement, grow deposits, and attract new account holders while fostering a culture of financial wellness and generosity.”

Spiral’s new financial wellness and personalized banking solutions, including Round Up for Savings, integrate effortlessly with existing digital banking platforms, offering a unique value proposition that drives banking engagement and growth while helping financial institutions increase their high-quality deposits. Financial institutions interested in adding Round Up for Savings and Spiral’s suite of innovative financial solutions can contact Spiral for more information at Spiral.us.

About Spiral

Headquartered in New York City, Spiral is the award-winning Impact-as-a-Service™ platform that enables banks and credit unions to grow deposits and attract new accounts through financial wellness and community impact. With Spiral, financial institutions can positively impact the lives of their account holders and their communities through any online bank account, debit card, or credit card. Thus, Spiral makes it simple for financial institutions to drive positive change and empower millions of customers and businesses to contribute to a better world.

Spiral is spearheaded by fintech serial entrepreneur Shawn Melamed, a former Managing Director of Morgan Stanley's Technology Business Development and Innovation Offices. Their mission-driven team has deep banking, nonprofit, and fintech expertise, including Jim Rosenthal, the former COO of Morgan Stanley, who is part of Spiral's board. Spiral is backed by Team8, Euclidean Capital, Intuition Fund, Communitas Capital, Phoenix, Nidoco AB, MTVO, Curql, ICBA, and more. To learn more, visit Spiral.us.