About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Twilio Appoints Chris Koehler Chief Marketing Officer

Former Box CMO will drive global marketing strategy

Twilio management team expanded with recent hires of Chris Koehler, Inbal Shani, and Thomas Wyatt

Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced that Chris Koehler has been appointed Chief Marketing Officer. Chris brings over 25 years of expertise in customer engagement and marketing technology, and a proven track record of driving growth and innovation at industry-leading companies.

As CMO, Chris will report to Chief Executive Officer Khozema Shipchandler, and oversee Twilio's global marketing strategy, focusing on expanding brand awareness in Twilio’s key markets and amplifying product innovation. He will play a pivotal role in growing market share across Twilio Communications and Segment, and driving messaging and positioning for Twilio’s customer engagement platform, which combines communications, data, and AI to unlock greater value for customers.

"What particularly impresses me about Chris is his no nonsense style and hands on approach,” said Khozema Shipchandler, CEO at Twilio. “Chris’ strong background in product will help strengthen how we market and position our increasingly sophisticated suite of customer solutions in this next chapter of the company.”

Prior to joining Twilio, Chris served as CMO at Box, where he helped lead the company to surpass $1 billion in annual revenue in fiscal 2024. Chris has spent more than 25 years leading marketing, customer success, solution consulting, demand generation, and enablement teams at Adobe Systems, E*TRADE Financial, SunTrust Bank, and Claritas. He holds a B.S. in Marketing from George Mason University, an MBA from Georgia State University.

"I’ve long admired Twilio as an innovative, developer-first company, and the opportunity to help build the next generation of customer engagement is exciting,” said Chris Koehler, CMO at Twilio. "Having interacted with Twilio products as a Segment customer, I believe Twilio has a massive opportunity to combine its leading data capabilities with its world-class Communications platform to deliver the kind of one-to-one experiences that brands have been trying to achieve for years, but few have realized."

Chris joins Inbal Shani, Chief Product Officer for Twilio Communications, and Thomas Wyatt, President of Segment, as the most recent executives hired and appointed to Twilio’s management team. Inbal Shani joined Twilio from GitHub, where she led core product management, strategy, marketing, and design as Chief Product Officer. As CPO for Twilio Communications, Inbal is responsible for all research & development capabilities, product innovation, and resiliency and trust initiatives for the Twilio Communications business. Thomas Wyatt joined Twilio from People.ai, where he served as Chief Product & Strategy Officer. As President of Segment, Thomas is responsible for driving product innovation and go-to-market execution.

The broader Twilio Management Team currently includes Twilio CEO Khozema Shipchandler; Chief Financial Officer Aidan Viggiano; Chief Legal Officer & Corporate Secretary Dana Wagner; Chief People Officer Christy Lake; Chief Product Officer for Twilio Communications Inbal Shani; President of Segment, Thomas Wyatt; Chief Marketing Officer, Chris Koehler; Senior Vice President Corporate Strategy & Operations Ivy Grant; and Chief Revenue Officer for Twilio Communications, Lauren Nemeth.

About Twilio

Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: www.twilio.com.

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