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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Real Chemistry Welcomes Trio of Healthcare Executives to Lead and Grow Integrated Client Offerings and Solutions

By: via Business Wire

Real Chemistry, a leading provider of AI-driven insights, marketing and communications for the healthcare industry, today announced three key leadership appointments that will help fuel organizational growth, expand the company’s future-forward analytics and insights solution pipeline, and add to the company’s expertise in paid media. These appointments underscore Real Chemistry's commitment to bring the best healthcare, technology and client-relationship experts to serve its clients.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240507105976/en/

Real Chemistry, a leading provider of AI-driven insights, marketing, and communications for the healthcare industry, has announced the appointment of three key healthcare executives to drive organizational growth and enhance client offerings. The new leadership team includes David Ehrlich as President of Analytics and Insights, Eric Solomon as Practice Leader of Paid Media, and Carina Whitridge as Global Client Lead. (Graphic: Business Wire)

Real Chemistry, a leading provider of AI-driven insights, marketing, and communications for the healthcare industry, has announced the appointment of three key healthcare executives to drive organizational growth and enhance client offerings. The new leadership team includes David Ehrlich as President of Analytics and Insights, Eric Solomon as Practice Leader of Paid Media, and Carina Whitridge as Global Client Lead. (Graphic: Business Wire)

David Ehrlich, President, Analytics and Insights

David Ehrlich, new President, Analytics and Insights, will serve as a member of the company’s executive leadership team and report to CEO Shankar Narayanan. Ehrlich has more than 25 years of leadership experience across a broad portfolio of healthcare technology domains and has worked with a wide array of companies at different stages of their commercialization lifecycle. For more than a decade, Ehrlich was CEO of Aktana, building the company to become a leader in intelligent customer engagement for the global life science industry. As an early pioneer in AI, Ehrlich brought machine-learning-embedded SaaS solutions to top-20 global pharmaceutical companies nearly a decade ago. His expertise includes helping companies develop client-centric, healthcare-specific technology solutions for their most pressing challenges. His entrepreneurial and people-centric values go hand-in-hand with Real Chemistry’s ethos.

Eric Solomon, Practice Leader, Paid Media

Eric Solomon brings 30 years of experience in healthcare, wellness, digital marketing and paid media strategies to Real Chemistry as the new Practice Leader, Paid Media. With a track record of significantly increasing ROI for the world’s most well-known healthcare brands, Solomon will enhance Real Chemistry's ability to connect clients with their target audiences in the most impactful ways. He is widely respected for his strategic approach to driving client growth through first-to-market activations, which are rooted in a keen understanding of healthcare commercialization needs. Solomon most recently served as Executive Vice President at Publicis Health Media (PHM), where he led its New York office on strategic integrated planning and client partnerships. He was instrumental in the relaunch of PHM’s refreshed media planning framework and client engagement model, which led to a more than seven-year client relationship with one of the world’s largest health systems. In his new role, Solomon will report to Kevin Johnson, Group President and Managing Partner.

Carina Whitridge, Global Client Lead

In the newly created role of Global Client Lead, Carina Whitridge will serve as a trusted advisor and strategic connector for Real Chemistry’s clients. She will partner closely with the company’s largest client teams to ensure clients have access to the best of Real Chemistry’s solutions and offerings to solve their business challenges. A healthcare industry veteran who previously worked at IPG’s Regan Campbell Ward, Omnicom’s Harrison & Star, Cambridge BioMarketing and Evoke, Whitridge has deep expertise in immunology, hepatology, hematology, neurology, oncology and other therapeutic areas. Over the course of her career, she has been instrumental in the successful launch of more than 10 brands and is widely respected by industry peers for her white-glove level service in guiding clients through the healthcare ecosystem’s noisiest markets.

"While the rise of AI is driving incredible change and innovation in our business, the role of people and having human expertise and leadership has never been more important,” said Real Chemistry CEO Shankar Narayanan. “Real Chemistry has always been at the forefront of what’s next in healthcare. We continue to bring the best people in healthcare together with the best technology to ensure our clients’ innovations reach the right patients at the right time.”

About Real Chemistry

Real Chemistry is a trusted partner to the world’s most successful life sciences and healthcare companies. As a leading provider of AI-powered audience analytics and insights, we help the healthcare industry better understand, reach and engage patients and professionals using bold ideas to create human-centric healthcare experiences. Anchored by our culture of innovation and boundless creativity, our 2,000+ experts across the life sciences, marketing communications and technology enable modern medical therapies and those they were designed to help, meet and exceed their potential.

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