About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Serena Aburahma

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Peter Fretty - Vice President, Market Leader

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e.l.f. SKIN Debuts “Peculiar Behavior” Campaign Starring Jameela Jamil as Highly Requested Bronzing Drops Land at Retailers Globally

e.l.f. Community’s Most Requested Product, Bronzing Drops, Arrives in Three Shades

e.l.f. SKIN’s Bronzing Drops - a nourishing tinted serum that gives skin a sun-kissed glow - have dropped, and the brand is launching the long-anticipated product with “Peculiar Behavior.”

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240609265525/en/

e.l.f. SKIN’s new campaign for Bronzing Drops depicts the real-life passion the e.l.f. community has when new products drops and stars actress and activist Jameela Jamil. (Credit: Eric Robbins)

e.l.f. SKIN’s new campaign for Bronzing Drops depicts the real-life passion the e.l.f. community has when new products drops and stars actress and activist Jameela Jamil. (Credit: Eric Robbins)

“Peculiar Behavior” humorously depicts the real-life passion the e.l.f community has when new products, especially those they have been clamoring for, are released. The spot kicks off with a two-minute, tongue-in-cheek mock documentary featuring actress and activist Jameela Jamil. She is a bespectacled, binocular-bearing observer who goes out in the “field” to report on how homo sapiens are responding to the product in their natural habitats.

“Bronzing Drops are the No. 1 product our community has requested from us with increasing intensity. In the spirit of surprising, delighting and entertaining our audiences – with that unexpected e.l.f. twist – we let our imaginations go wild,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “Our community is clever, hilarious and unabashedly expressive. They essentially write the script for us.”

Jamil’s explorer takes an expedition that includes a suburban bedroom where a teen is seen swiping the coveted serum from her sister’s room; a crowded airport where the travelers wearing the Bronzing Drops look fresh and glowy while their fellow travelers appear exhausted; and a home office where a work-from-home professional relies on her Bronzing Drops to keep the secret that she hasn’t been outside in days.

When the intrepid anthropologist reveals her own bottle of Bronzing Drops on a city street, she causes a frenzy among people clamoring for it, and the spot closes with the line, “e.l.f. SKIN Bronzing Drops. Just $12. Go Wild.”; a nod to its incredible mic drop value.

The film was directed by Madwell Founder and Chief Creative Officer Chris Sojka.

“I had so much fun working with e.l.f. and Madwell on this film and am so proud to partner with this beloved brand, which shares my values of inclusivity and accessibility for all, plus my passion for makeup," said Jamil.

“e.l.f.’s superpowers include premium quality, extraordinary prices and universal appeal, and that combustible combination creates an unrivaled level of passion among consumers,” said Sojka. “With ‘Peculiar Behavior,’ we playfully depict the high level of demand for the product, while also showcasing the product features and its transformative impact on complexions.”

Now available on elfcosmetics.com and at select retailers, including in-store at Target and Walmart and launching at additional retailers globally, e.l.f. SKIN Bronzing Drops are an antioxidant-rich tinted serum that gives a warm, back-from-vacay glow. Available in three shades, e.l.f. SKIN Bronzing Drops nourishes and moisturizes skin with Vitamin E and sunflower seed oil and can be used on the face and body for an all-over radiance. To apply, mix it with your favorite e.l.f. moisturizers. Like all e.l.f. SKIN products, Bronzing Drops are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. e.l.f. SKIN products are also free from sulfates and are cruelty free, vegan and manufactured in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

The spot will air on major streaming platforms such as Amazon Prime, Peacock and YouTube. Watch it on YouTube here: https://www.youtube.com/watch?v=eQWCU-3tcbk.

About e.l.f. SKIN

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. SKIN champions clean and kind skin care by making innovative, efficacious formulas at accessible prices with universal appeal. e.l.f. SKIN is e.l.f. clean, vegan, double Cruelty Free Certified with both, Leaping Bunny and PETA, and manufactured in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com/elf-skin.

e.l.f. SKIN Debuts “Peculiar Behavior” Campaign Starring Actress and Activist Jameela Jamil that depicts the real-life passion the e.l.f community has for its new Bronzing Drops.

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