About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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DoubleVerify's 8th Annual Global Insights Report Highlights the Rising Importance of Attention Metrics

Highlighting a 47% adoption rate among media buyers, the report underscores the transformative role of attention metrics in advertising

DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its 2024 Global Insights Report. This comprehensive analysis draws on more than one trillion video and display impressions delivered across North America, LATAM, EMEA, and APAC, from January to December 2023, including desktop, mobile web, mobile app, and connected TV (CTV). The study also incorporates a global survey conducted by Sapio, polling 1,000 advertisers across these regions.

The report underscores the growing importance of attention-based measurement in advertising, especially as cookies become obsolete and the call for transparent metrics increases. In 2023, advertisers increasingly prioritized attention metrics, with 47% of media buyers planning to integrate these metrics into their strategies in 2024. DV's own attention solution, DV Authentic Attention®, tripled in adoption over the past year.

DV Authentic Attention® assesses two primary dimensions of attention: engagement and exposure, analyzing over 50 data points in real-time, without relying on cookies. Exposure metrics consider the ad’s entire presentation, measuring intensity and prominence through viewable time, share of screen, video presentation, and audibility. Engagement metrics track user-initiated interactions with the ad, such as touches, screen orientation, video playback, and audio controls. The DV Attention Index integrates these dimensions, benchmarking performance against a baseline score of 100.

The report provides compelling examples from the Retail Media Network (RMN) and Made for Advertising (MFA) sectors. Despite lower viewability on RMN sites and apps, broader attention metrics reveal a more substantial impact on engagement. Conversely, while MFAs may optimize for high viewability, their attention scores often tell a different story, indicating that understanding engagement requires more nuanced analysis. These examples highlight the importance of attention metrics in understanding the drivers of attention and optimizing media buying strategies.

The report also reveals broad attention trends across various media types and platforms, indicating that factors like device type, ad size, and media environment significantly impact attention levels. This emphasizes the necessity of customizing ads to each platform’s unique characteristics.

Furthermore, the report overall delves into other critical industry topics, including the expansive role of Artificial Intelligence (AI) in transforming media and advertising risks and opportunities, the rapid increase in MFA content, the rise of RMNs with specialized inventory, and how responsible media buying contributes to reducing carbon emissions.

For the full 2024 Global Insights Report, visit: https://doubleverify.com/global-insights-2024-trends-report

About DoubleVerify

DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.

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