About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Total Expert Launches Partner Marketplace Enabling Financial Services Customers to Implement a Custom MarTech Stack with Best-in-Class Providers

Central hub connects financial services marketers to an array of industry-best tools to create the ultimate customer engagement platform unique to their business

Total Expert, a leader in customer engagement software for financial institutions, today announced the launch of the Total Expert Partner Marketplace (Marketplace)—a central hub for banks, lenders, and insurance marketing teams to build out their MarTech stack with a curated set of best-of-breed solutions from Total Expert partners. The Marketplace gives Total Expert customers unparalleled access—directly within the Total Expert platform—to innovative MarTech solutions that enable the expansion of their Total Expert customer engagement platform into a tailored tech-stack fit for their financial enterprise.

“The Marketplace is a hand-picked set of some of the financial services industry’s most innovative solutions—all aligned with Total Expert in helping financial institutions reimagine how to make personal connections with consumers at scale and win their loyalty for life,” said Joe Welu, founder and Chief Executive Officer at Total Expert. “By developing a specific, vetted group of partners and making them conveniently accessible in our Marketplace, we are allowing marketing teams to build a tech stack that unites data and action systems under one roof. The connected result allows them to focus tech spend and manufacture a system that best-serves their team, customers or members, and organization without the burden of evaluating and integrating solutions on their own.”

The Marketplace will constantly evolve and grow as the organization evaluates best-in-breed partners. The Marketplace currently includes eight unique partner solutions, each offering a smooth and functional implementation to complement and enhance Total Expert’s capabilities:

  • Capacity: Gives marketing teams AI-supported internal chat and text capabilities to drive smarter, faster, more effective service delivery.
  • Adwerx: Allows teams to build brand equity with new audiences and deepen relationships with targeted contacts through an industry-leading digital advertising automation solution.
  • InGenius: Gives mortgage lenders both broad and fine-grained intelligence to identify borrowers, expand into new markets, recruit top-performing loan officers (LOs) and empower LOs to grow their referral networks.
  • Verse.AI: An AI-driven two-way SMS conversation solution that enables compliant, scalable, and customizable automated texts that connect with Total Expert journeys.
  • DirectMailers: Allows marketing teams to build targeted mail campaigns and deliver personalized, compliant mailings that can be tracked for delivery and engagement, all through Total Expert's journey automation.
  • Experience.com: Gives Total Expert customers exclusive insights on online reputation and experience management to drive immediate improvements that elevate customer satisfaction, foster brand loyalty, and enhance their online reputation.
  • Birdeye: Connects financial institutions with a robust online reputation management platform to help them grow their company’s social presence, connect digitally and improve customer experience.
  • Clever: Leverages its premier agent-matching technology, data insights, and network of realtors to simplify the mortgage process using its engagement suite, rewards ecosystem, and home concierge to help businesses grow and enhance borrower engagement.

This configuration of partners is designed to present a win-win combination. The Total Expert platform is now connected with some of the most innovative and widely used tech tools on the market. Through the Marketplace, partner organizations gain valuable exposure and connections to a broad base of banks and credit unions, mortgage lenders and IMBs, and insurance organizations actively looking to invest in their MarTech stacks.

"Adwerx and Total Expert have been collaborating closely for years,” said Dan London, chief marketing officer at Adwerx. “So, when the opportunity to officially join Total Expert’s Marketplace came up, we eagerly embraced it. Our regular team meetings provide invaluable insights and generate real opportunities for existing and potential customers. Together, we enhance our service to customers, ensuring they maximize the value of both platforms."

"We are thrilled to be part of Total Expert's Marketplace to help more organizations see the power of multi-channel direct mail marketing," said Richard Irwin, chief executive officer and founder at DirectMailers. "We have been servicing the mortgage and banking industry for the past three decades. Partnering with Total Expert has enabled us to help more lenders see how direct mail can support marketing, from opted-in leads to closing more funded loans."

To learn more about Total Expert’s Marketplace, visit totalexpert.com/marketplace.

About Total Expert

Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial enterprises. Total Expert unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone—in any market. Total Expert turns customer insights into actions that increase loyalty and drive growth for modern banks, lenders, credit unions, and insurance companies. Total Expert is now available for purchase on the AWS Marketplace and Salesforce AppExchange.

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