Amazon Announces Record-Breaking Sales for 2024 Prime Day Event

July 18, 2024 at 09:00 AM EDT

Prime members shopped millions of deals across more than 35 categories, and purchased more items than any previous Prime Day shopping event

Rufus, Amazon's new AI-powered conversational shopping assistant, helped millions of customers shop Amazon’s wide selection quickly and easily

Independent sellers – most of which are small and medium-sized businesses – sold more than 200 million items during the Prime Day event

Amazon (NASDAQ: AMZN) today announced that Prime Day 2024 was Amazon’s biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. During the 48-hour shopping event, Prime members globally saved billions on deals across every category.

With Amazon’s vast selection at some of the lowest prices of the year so far, millions more Prime members shopped the two-day shopping event compared to Prime Day 2023. The opportunity to save big meant a record-breaking number of customers signed up for Prime in the three weeks leading up to Prime Day, with millions of new members worldwide.

"Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers," said Doug Herrington, CEO of Worldwide Amazon Stores. "We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more."

Members shopped deals from popular brands like Sol de Janeiro, Apple, Dyson, and Ring, as well as small businesses, including TruSkin, ALOHA, Blueland, and Native Pet, with members in the U.S. able to shop more deals on small business products than ever before. Independent sellers – most of which are small and medium-sized businesses – who help make Amazon’s wide selection possible, sold more than 200 million items during the Prime Day event.

Members also took advantage of incredible savings on Amazon devices, subscriptions for Amazon Music Unlimited, Kindle Unlimited, Audible, and Amazon Fresh and Whole Foods Market grocery delivery, plus food delivery from Grubhub+. Prime members in the U.S. chose to consolidate their deliveries on millions of orders during Prime Day, saving an estimated 10 million trips. This consolidation results in lower carbon emissions on average.

Rufus, Amazon's new AI-powered conversational shopping assistant, helped millions of customers shop Amazon’s wide selection quickly and easily. Plus, millions of customers visited Amazon Inspire during Prime Day. Amazon Inspire is an in-Amazon app shopping experience that gives customers a way to discover products and seamlessly shop by exploring videos and images from other customers, influencers, and brands they love. Inspire can be accessed by tapping the Play icon at the bottom of the Amazon Shopping app.

Prime Day is one of the many benefits available to Prime members who enjoy a wide range of shopping, savings, and entertainment perks all in a single membership. In the U.S., members have access to:

More than 300 million items available with free Prime shipping and tens of millions of the most popular items available with free Same-Day or One-Day Delivery.
Exclusive deals and shopping events like Prime Day and Prime Big Deal Days.
Access to a vast collection of premium programming on Prime Video in a one-stop entertainment destination in one application available across thousands of devices (including Amazon MGM Studios-produced series and movies Saltburn, The Lord of the Rings: The Rings of Power, Reacher, The Boys, Fallout, and Road House; licensed fan favorites Dawson’s Creek and M3GAN; and Prime member exclusive live sports including Thursday Night Football.
The option to use the convenient shopping benefits of Prime—like fast, free delivery, a trusted checkout experience, and easy returns—on participating brands’ websites with Buy with Prime.
Ad-free listening of 100 million songs and millions of podcast episodes with Amazon Music.
Prescription medications as low as $1 per month and fast, free shipping from Amazon Pharmacy.
Access to unlimited eligible generic prescription medications for only $5 per month (including free shipping) with RxPass from Amazon Pharmacy.
High-quality health care from One Medical for only $9 per month (or $99 annually), with the option to add up to five additional memberships for the family for only $6 per month (or $66 annually) each.
Enjoy unlimited grocery delivery on orders over $35 from Whole Foods Market, Amazon Fresh, and local grocery and specialty retailers in the U.S. with a $9.99 monthly grocery subscription. Prime members continue to receive great savings on grocery delivery fees without a grocery subscription, including free delivery from Amazon Fresh on orders over $100, plus Prime-exclusive in-store and online savings on select products from Amazon Fresh and Whole Foods Market.
Unlimited photo storage with Amazon Photos.
Instant access to free games, a free Twitch channel subscription, and more gaming benefits with Prime Gaming.
More than 3,000 books and magazines with Prime Reading.
A free Grubhub+ membership valued at $120 per year, offering unlimited $0 delivery fees on eligible orders over $12.
Prime members are eligible for the Prime Visa, which gives 5% back at Amazon, Amazon Fresh, Whole Foods, and Chase Travel. It also offers 2% back at gas stations and restaurants, plus 1% on all other purchases.
Eligible Prime members can get 5% back on every Amazon purchase with the Amazon Prime Store Card, and can receive as much as 15% in additional savings on select items that rotate through the year. Additional exclusive financing offers are also available, including 0% APR financing on qualifying Amazon purchases.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

About Amazon Prime

Prime is savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., members can order tens of millions of the most popular items with free Same-Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, young adults ages 18-24 can try Prime Student with a six-month trial at amazon.com/joinstudent, then just pay $7.49 per month, or $69 per year. Qualifying government assistance recipients can get Prime Access for $6.99 per month at amazon.com/getprimeaccess. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.