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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
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Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Adjust Finds Shopping App Installs Rose 61% YoY Globally in H1

New shopping app insights report unwraps strategic campaign optimization insights for the hyper-growth Q4 shopping season

Today, leading measurement and analytics company Adjust released The shopping app insights report to prepare mobile marketers for the Q4 shopping season and beyond into 2025. Surpassing the overall vertical’s average, shopping app installs rose 61% YoY in H1 2024, while installs of e-commerce apps overall climbed 25% and sessions rose 13% YoY. This growth comes as retail media networks continue to scale, next-generation digital shopping experiences are deployed and mobile wallets become commonplace.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240820929039/en/

Global e-commerce in-app revenue, January 2022 - H1 2024 (Credit: Adjust)

Global e-commerce in-app revenue, January 2022 - H1 2024 (Credit: Adjust)

“Shopping apps are transforming how consumers interact with brands and make purchases,” said Tiahn Wetzler, Director, Content & Insights at Adjust. “By working with AI and AR, and integrating dynamic channels like social commerce and CTV, marketers can enhance user engagement and create experiences that drive high conversion rates.”

Marketers should take note of the Q4 shopping season, including holidays like Black Friday and Singles’ Day (Double 11) that result in big install increases. This year, 44% of consumers plan to start shopping for the holidays in October or earlier, according to a survey. Adjust recorded installs 40% above the daily average on October 17, 2023 and 41% higher on October 18.

Adjust’s shopping app insights report provides e-commerce app marketers and developers with key insights across all key sub verticals. Highlights include:

  • In-app revenue for e-commerce apps increased 36% YoY with 60% of in-app revenue coming from Android devices. The biggest spikes in 2023 occurred in Q4, with November revenue 34% higher than the monthly average and December up 22%.
  • E-commerce app session lengths decreased 6% between 2022 and H1 2024, down from an average of 11.2 minutes spent in-app to 10.5. Shopping apps saw the largest change, dropping 15% – a likely positive indication of more efficient user journeys and the adoption of frictionless payment options.
  • Global median installs per mille (IPM) rose from 1.94 in 2023 to 2.28 in H1 2024, indicating improved ad campaign effectiveness. Europe's IPM fell from 2.08 to 2.02, likely due to the more complex privacy and advertising space.
  • App Tracking Transparency (ATT) opt-in rates for shopping apps jumped from 34% in Q2 2023 to as high as 50% on some days so far in 2024.

“In a competitive market where engagement and customer loyalty are critical to moving the bottom line, staying at the forefront of intergenerational consumer expectations – and the technologies behind them – is paramount,” continued Wetzler. “As the shopping app landscape evolves, scalable growth will be achieved through a strategic channel mix, smart personalization and a data-obsessed approach to measurement and analytics.”

For additional findings and analysis, download the full report here.

About Adjust

Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and analytics provide visibility, insights and essential tools that drive better results.

SOURCE: Adjust

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