About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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New Wurl Report Finds CTV Engagement is Growing, Meeting Peak-Pandemic Highs

Findings reveal average daily hours of viewing and session length are on the rise following a post-pandemic dip, while ad fill has declined amid rapid channel growth

Wurl, a leader in the CTV industry, today published The CTV Trends Report 2024 – a new data-driven study that looks at shifts across both the content and ad experience on connected TV taking shape this year. The in-depth report reveals metrics on sessions, ad load, and viewership in order to provide streamers and content providers with insights that can help inform business decisions.

This latest trends report from Wurl comes as the evolving CTV landscape continues to grow increasingly complex. With more streaming content now available than ever before, both publishers and marketers must prioritize the modern viewer experience and understand how key trends surrounding viewer behavior can impact their business strategies – including how shifts toward CTV are influencing engagement and where the industry stands post-pandemic.

“As one of the largest operators of FAST (free ad-supported streaming TV) channels and a leader from the very beginning in this space, Wurl is in a unique position to recognize viewership habits, and help our streamers and publishers develop strategies to engage their audiences,” said Ron Gutman, CEO, Wurl. “While our latest insights show viewer engagement on CTV climbing, growth isn’t where it used to be as discoverability challenges with the EPG and user experience persist, signaling an opportunity for greater innovation on the medium.”

Key takeaways from the report include:

  • Average daily hours of viewing are increasing: After experiencing a rise during COVID-19 from 2020 to 2022 – and a slight decline thereafter – average daily HOV is seeing an uptick in 2024, up 5% in Q3 2024 compared to Q3 2023.
  • CTV is slowly growing stickier: Churn rates have largely stabilized and seen a slight downward trend over the past three years.
  • Viewers are watching for longer: After experiencing a post-pandemic dip, the average session length of CTV viewers is up nearly 7% in Q3 2024 compared to the same quarter last year.
  • Holiday channels perform exceptionally well: During December, viewership on holiday channels unsurprisingly increases to four times that of other months, though 25% of viewers continue to watch holiday content throughout the summer.
  • Ad fill rate is cyclical and experiences seasonal variations: 2024 fill rates are noticeably lower as compared to previous years, likely due to an explosion of supply in the market.

Learn more about Wurl and read the full report, The CTV Trends Report 2024, here.

About Wurl

Wurl is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl is owned by AppLovin Corporation (NASDAQ: APP). For more information, visit www.wurl.com.

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