About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Adjust Unveils Multi-Platform Deep Linking Solution for Mobile App Marketers To Drive In-App Engagement

TrueLink’s strong deep linking technology directs users to designated in-app content from any platform or environment

Today, leading measurement and analytics company Adjust unveiled TrueLink, a solution for mobile app marketers to create branded and personalized linking experiences that promote in-app engagement across multiple platforms and environments, including social media, messenger, SMS and the web. With TrueLink, marketers can streamline the user journey and make navigation to specific in-app locations effortless – driving higher conversion rates, boosting engagement, and ultimately increasing ROI at a time when privacy restrictions have complicated (re)engagement strategies.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240924108998/en/

Maximize engagement, boost conversions, and build strong brand reputation-- all with one powerful solution. (Graphic: Adjust)

Maximize engagement, boost conversions, and build strong brand reputation-- all with one powerful solution. (Graphic: Adjust)

“Modern marketers know they need a deep linking solution to maximize user engagement, but what we heard from our customers is how tedious and time-consuming it is having to create different links for different platforms,” said Katie Madding, Chief Product Officer at Adjust. “TrueLink enables privacy-minded marketers to quickly and easily create one multi-platform, customizable link to deliver seamless, trustworthy user experiences.”

TrueLink is at the heart of Adjust's Engage pillar designed for marketers to guide users in-app, enhance brand reputation and expand marketing reach, solidifying Adjust as an end-to-end platform for growth. App marketers can quickly create branded deep links that are short, easily editable and optimized for multiple campaign types, such as influencers, QR and referral.

TrueLink’s features and benefits include:

  • A single multi-platform deep link that can be used across various campaign types, saving marketers time on manual link creation and eliminating the need to create individual links for different platforms and environments.
  • Multiple link creation options via the Adjust UI or deep link API that generates deep links, in bulk or individually, for apps that require link variations, including user referrals, influencer campaigns and product promotions.
  • An overall reduced tech stack by keeping engagement solutions with measurement and analytics in one marketing platform.

Learn more about TrueLink here.

About Adjust

Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and analytics provide visibility, insights and essential tools that drive better results.

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