About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Zeta Global Unveils AI-Powered Solution for People-Based Marketing at Scale, Powered by Snowflake

The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data driven, programmatic activation natively on Snowflake

Today, Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, announced the unveiling of a new solution, Zeta Media Engine, Powered by Snowflake. Zeta Media Engine is a privacy-first solution that uses Snowflake Data Clean Room as well as Zeta's Identity Graph and AI tools to power people-based programmatic activation across the open web. The Zeta Media Engine provides Zeta’s Intelligence, ID resolution, audience modeling, and media activation to marketers using Snowflake.

“Today’s announcement represents a significant milestone in our collaboration with Snowflake as we join efforts to bring an enhanced solution to marketers seeking to improve the precision of their marketing programs without sacrificing scale,” said David A. Steinberg, Co-Founder, Chairman, and CEO at Zeta Global. “The Zeta Media Engine brings the power of the Zeta Marketing Platform to where Snowflake customers’ data resides, enabling marketers to enrich, expand, and activate their first-party data and deliver richer personalization across all paid media.”

“Our collaboration with Zeta comes at a critical juncture when data-driven marketing is increasingly vital,” said Bill Stratton, Global Head of Media, Entertainment & Advertising at Snowflake. “Marketers utilize Snowflake's AI Data Cloud for Marketing for its flexibility and scalability, and now those very same marketers will be able to leverage the power of Zeta Media Engine to enrich, analyze, expand and activate their data programmatically. Zeta Media Engine activation is in a privacy preserving data collaboration environment on Snowflake that supports more personalized and more performant paid media.”

The Zeta Media Engine allows marketers to easily deliver personalized customer experiences, through paid media activation, resulting in greater precision, less waste, increased customer engagement and improved outcomes at scale.

Additional features include:

  • People-based prospecting: Allows marketers to initiate a seamless marketer workflow that enriches their first-party data with Zeta’s proprietary dataset of 240+ million profiles. All of this happens inside a Snowflake Data Clean Room, a secure data environment, while expanding brands’ first-party data to an activatable audience using Zeta’s identity and intent graph.
  • Multi-party data integration: First-party, second-party, and third-party data will combine in a single environment for endless flexibility on insights and audiences, empowering relevant messaging with programmatic activation at mass scale.
  • Deterministic measurement: Deterministic performance and lift measurement of campaign performance are conducted inside the Data Clean Room. The data will be both enriched by Zeta’s Intelligence and informed by campaign results from the Zeta Marketing Platform, allowing marketers to quickly see results and create their next best campaign and more.

As part of Zeta Live 2024, in-person attendees will experience a hands-on demo at Zeta’s Innovation Lab booth on Thursday, Sept. 26. Jim Warner Global Field CTO, Advertising and Marketing, at Snowflake will be speaking on a panel called, “Turning Promise into Payoff: Making AI Actionable for Marketers” at 9:10 am ET. Register to watch Zeta Live sessions virtually for free here.

About Zeta Global

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com

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